Pocket Mentor Series: Focusing On Your Customers 哈佛商学院：客户至上

Closing individual sales, in most businesses, is not enough forsuccess. Success depends on developing profitable lifetimerelationships with customers. But gaining customer loyalty requireshard work, care, and attentiveness. In this book, you'll learn toassess the lifetime value of a customer, and why it makes sense tobuild loyalty among your target customers. You'll also learnto: - Understand the service-profit chain - Leverage the interrelationships among customer satisfaction,customer loyalty, employee capability, and companyprofitability - Build and refine a process for delivering extraordinary value toyour customers

¥56.30

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Harvard Business School Press 著 /2010-11-01 /McGraw-Hill

Pocket Mentor Series: Managing Teams 哈佛商学院：团队管理

The Pocket Mentor series offers immediate solutions to thechallenges managers face on the job every day. Each book in theseries is packed with handy tools, self-tests, and real lifeexamples to help you identify strengths and weaknesses and honecritical skills. Whether you're at your desk, in a meeting, or onthe road, these portable guides enable you to tackle the dailydemands of your work with greater speed, savvy, andeffectiveness.

¥56.30

16条评论

Harvard Business School Press 著 /2010-10-01 /McGraw-Hill

Pocket Mentor Series: Developing A Business Case 哈佛商学院：商业案例

The Pocket Mentor series offers immediate solutions to thechallenges managers face on the job every day. Each book in theseries is packed with handy tools, self-tests, and real lifeexamples to help you identify strengths and weaknesses and honecritical skills. Whether you're at your desk, in a meeting, or onthe road, these portable guides enable you to tackle the dailydemands of your work with greater speed, savvy, andeffectiveness.

¥62.10

19条评论

Harvard Business School Press 著 /2010-12-01 /McGraw-Hill

Hiring an Employee (Pocket Mentor Series)雇佣手册

¥73.50

HBSP 著 /2008-01-01 /HBS Press

Persuading People (Pocket Mentor Series)说服手册

¥72.80

HBSP 著 /2008-04-01

PMS: Executing Innovation (Pocket Mentor Series)革新手册

¥73.50

本社 编 /2010-01-01

Becoming a New Manager (Pocket Mentor Series) 新经理人手册

¥73.50

1条评论

Harvard Business School Press 著 /2008-03-01

Managing Crises: Expert Solutions to Everyday Challenges (Po

¥72.80

1条评论

Harvard Business School Press 著 /2008-05-01

Managing Stress (Pocket Mentor Series) 压力管理

¥75.60

Harvard Business School Press 著 /2007-10-01 /HBS Press