MARKETING PLAN 4E(ISBN=9780814416938)
¥131.10
Book Description 内容简介 Famous for inventing ?The 4 P?s of Marketing? Professor Phil Kotler?s textbooks have trained generations of marketers in the basics of this challenging discipline. In Marketing 5.0 he explains the greatest problem facing marketers today?how to integrate three major movements that are changing global markets and customer behavior:Dramatic advances in technology such as AI, Sensors, and the Internet of Things, which are enabling extreme forms of customer targeting and personalization; Dramatic shifts in customer behavior, such as ?Whatever-Whenever-Wherever (WWW) and the differences between Generations X, Y, Z, and Alpha; And dramatic shifts in business models such as ?Everything as a Service?, Physical/Digital business models. His solution to integrating these challenging forces is ?Technology for Humanity?--finding ways to use technology to advance Customers? non-material needs, and satisfy material desires in ways that also uplift the human spirit, and honor larger human
¥208.00
营销革命5.0 以人为本的技术 菲利普 科特勒 市场营销书籍Marketing 5.0 PHILIP KOTLER【中商
¥336.96定价：¥336.96
预订 MARKETING INNOVATION 5.0: Charting New Horizons 营销创新5.0:开 国外库房发货，通常付款后3-5周到货
¥1047
【预订】Marketing 2.0 9783322869647 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9783322869647 Author 作者 Dirk Schneider Format 版本 平装-胶订 Pages Number 页数 null页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2012-05-25 Product Dimensions 商品尺寸 22.9 x 15.2 x 1.3 cm Shipping Weight 商品重量 0.3 kg Language 语种 其它（含多语）
¥460.00
【预订】Marketing 2.0 9783642055515 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9783642055515 Author 作者 Corbae Format 版本 平装-胶订 Pages Number 页数 154页 Publication Date 出版日期 2010-12-15 Language 语种 英语 Book Contents 内容简介 The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband internet and mobile communication, companies are able to create closer dialogs with key customers. These new technologies will have far-reaching consequences for marketing, sales and customer service. This book analyses the enduring changes marketing is undergoing and present the four most important new concepts: Holistic brand management, customer relationship marketing, real-time marketing and multi-channel marketing. The text is accompanied by selec
¥548.00
【预订】Marketing 2.0 9783540002857 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9783540002857 Author 作者 Corbae Format 版本 精装 Pages Number 页数 null页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2003-07-21 Product Dimensions 商品尺寸 24.5 x 15.9 x 1.9 cm Shipping Weight 商品重量 0.4 kg Language 语种 其它（含多语） Book Contents 内容简介 The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband internet and mobile communication, companies are able to create closer dialogs with key customers. These new technologies will have far-reaching consequences for marketing, sales and customer service. This book analyses the enduring changes marketing is undergoing and present the four most im
¥548.00
预订 Marketing with Web 2.0: Social Networking and Viral Marke 【全球购】进口原版图书，一般5-8周左右到国内后发出
¥790.00
预订 Mom 3.0: Marketing with Today's Mothers by Leveraging New 【全球购】进口原版图书，一般5-8周左右到国内后发出
¥288.00
预订 Affiliate Marketing 3.0: Wealth with Affiliate Marketing: 国外库房发货，通常付款后3-5周到货
¥146.00
【预订】Boomers 3.0: Marketing to Baby Boomers in Their Third Ac 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781440857225 Author 作者 Lawrence R. Samuel Format 版本 精装 Pages Number 页数 186页 Publisher 出版社 ABC-CLIO, Inc. Publication Date 出版日期 2017-07-14 Language 语种 其它（含多语） Book Contents 内容简介 The graying of America is undeniable, with an estimated 10,000 boomers turning 65 every day. But to dismiss the baby boomer generation as a group no longer worth marketing to would be foolish. According to the Census Bureau, in 2029--the year when the last boomer will have turned 65--there will still be more than 61 million boomers, roughly 17 percent of the projected population of the United States. Boomers will still be the wealthiest generation in the United States until at least 2030, according to the Deloitte Center for Financial Services, with their share of net household wealth to peak at 50.2 percent by 2020. Boomers 3.0: Marketing to Baby Boomers
¥513.00
【预订】It's That Easy - Online Marketing 3.0 美国库房发货，通常付款后3-5周到货！
¥251.00
【预订】The 2.0 Entrepreneur: 20+ Marketing Strategies for Growi 美国库房发货，通常付款后3-5周到货！
¥190.00
预订 Real Estate Internet Marketing Formula 2.0: A Lead Genera 国外库房发货，通常付款后3-5周到货
¥350.00
【预订】Web 2.0: Neue Perspektiven Fur Marketing Und Medien 9783 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9783642137860 Format 版本 精装 Pages Number 页数 340页 Publisher 出版社 Springer Publication Date 出版日期 2010-09-25 Product Dimensions 商品尺寸 9.2 x 6.1 x 0.8 cm Shipping Weight 商品重量 1480g Language 语种 英语 Book Contents 内容简介 Neue Technologien und Nutzungsarten machen das Internet interaktiver, neue Formen des Austauschs sind m glich geworden. So gestalten Nutzer Ideen und Produkte mit und werden zu wichtigen Wertsch pfungspartnern von Unternehmen. Dies zeigt, dass Web 2.0 mehr ist als nur ein neuer Internet-Hype. Der Band bietet eine praxisorientierte Einf hrung und einen systematischen Einblick in aktuelle Konzepte und Trends. Renommierte Autoren aus Wissenschaft und Praxis stellen neue Entwicklungen und praktische Anwendungen f r Web 2.0 vor.97836
¥870.00
预订 E-Riches 2.0: Next-Generation Marketing Strategies for Ma 【全球购】进口原版图书，一般5-8周左右到国内后发出
¥248.00
预订 Network Marketing for Introverts 2.0: Using Mindset and M 国外库房发货，通常付款后3-5周到货
¥149.00
预订 Facebook Advanced 2.0 - Black & White Version: The Social 国外库房发货，通常付款后3-5周到货
¥293.00
预订 Advertising 2.0: Social Media Marketing in a Web 2.0 Worl 国外库房发货，通常付款后3-5周到货
¥337.00
【预订】Guerrilla Marketing For Job Hunters 3.0 9781118019092 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781118019092 Author 作者 Jay Conrad Levinson Format 版本 平装-胶订 Pages Number 页数 368页 Publication Date 出版日期 2011-04-07 Shipping Weight 商品重量 440g Language 语种 英语 Book Contents 内容简介 NEW EDITION OF SUCCESSFUL BOOK: Guerilla Marketing for Job Hunters 2E sold as many copies in its first year of publication (12,654 copies) as the first edition sold in 4 years (12,964 copies sold to date). AUTHOR PLATFORM: The new edition is expected to surpass sales of the previous editions as the author platforms and recognition have increased with each title. TIMELY TOPIC: With the unemployment rate in the Unites States at around 9.5%, the book appeals to a large demographic which is actively seeking support. HIGH PROFILE EXPERTS IN FIELD: The authors are recognized experts on the topics of marketing and job searching. SPEAKING ENGAGEMENTS - David does a minimum of
¥212.00
预订 Facebook Advanced 2.0: The Social Networking & Web Market 国外库房发货，通常付款后3-5周到货
¥392.00
预订 International Marketing Data and Statistics [ISBN:9781842 【全球购】进口原版图书，一般5-8周左右到国内后发出
¥5310
预订 Digital Transformation of SME Marketing Strategies: Innov 国外库房发货，通常付款后3-5周到货
¥1769
预订 Building, Marketing, & Operating a Profitable Tax Practic 【全球购】进口原版图书，一般5-8周左右到国内后发出
¥538.00
预订 Marketing Your Practice [ISBN:9781859463079] 【全球购】进口原版图书，一般5-8周左右到国内
¥472.00
【预订】Marketing Libraries in a Web 2.0 World 9783110263312 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9783110263312 Format 版本 精装 Pages Number 页数 161页 Publisher 出版社 De Gruyter Saur Publication Date 出版日期 2011-05-17 Shipping Weight 商品重量 0.4 kg Language 语种 其它（含多语） Book Contents 内容简介 Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations How libraries are adopting Web 2.0 marketing strategies Marketing libraries to clients in using Web 2.0 tools International trends and Interesting cases of marketing through Web 2.0 tools.
¥1580
预订 Sensory Marketing in Retail: An Introduction to the Multi 国外库房发货，通常付款后3-5周到货
¥680.00
预订 Retail and Channel Marketing 零售与渠道营销: 9781789903652 国外库房发货，通常付款后3-5周到货
¥1417
预订 Relationship Marketing in Franchising and Retailing 特许经营与 国外库房发货，通常付款后3-5周到货
¥558.00
预订 Management and Marketing for Improved Retail Competitiven 国外库房发货，通常付款后3-5周到货
¥3711
预订 Podcasting as a new part of the marketing communication m 国外库房发货，通常付款后3-5周到货
¥564.00
预订 Green Marketing 4.0: Ein Marketing-Guide für Green Davids 国外库房发货，通常付款后3-5周到货
¥716.00
预订 Strategie und Marketing im Web 2.0: Handbuch für Steuerbe 国外库房发货，通常付款后3-5周到货
¥512.00
预订 Die Digitalisierung der Kommunikation im Mittelstand: Aus 国外库房发货，通常付款后3-5周到货
¥154.00
预订Developing Relationships, Personalization, and Data Herald 预订，预计下单后3-6周左右发货！
¥4240
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