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Self-Marketing for Career Success: How to Win the Job Compet
作者简介 Dr.Ken Johnson is an American who has grown up in Miami, Brazil and Argentina. He received his Bachelor degree from Emory University (Atlanta), and his masters and doctorate degrees from Tulane University (New Orleans). He has traveled to 22 countries and has taught economics, politics, international relations, business and career management. He has also done consulting for Price Waterhouse Coopers and directed job placement program for students in Kentucky and Ohio. He currently lives in Xiamen, China, where he teaches business and career management for the Keuka College China Program at its four partner schools: Jimei University, Tianjin University of Science and Technology, Yunnan University of Economics and Finance, and Wenzhou University. He has given numerous speeches at several Chinese universities about career planning and has also participated in career planning work'shops and seminars.
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Marketing Plans 8E - How to Prepare Them, How to Profit fro. 现货图书
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【中商原版】Marketing FashionSecond edition英文原版 时装销售2:品牌与提升知名度
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Product Details 基本信息 ISBN-13 书号 9781394176137 Author 作者 Takashi Yasuda Format 版本 平装-胶订 Pages Number 页数 256页 Publisher 出版社 Wiley Publication Date 出版日期 2023-04-05 Product Dimensions 商品尺寸 13.97 x 21.59 cm. Language 语种 其它(含多语) Book Contents 内容简介 Marimo, comes home mentally drained after being laid off from her job. Her father runs Japanese candy business, facing a severe decline in customers and acquisition threat from a local competitor. One night, Marimo doses off in her bedroom. In her dream, she meets the mysterious duo of Rosie and Emo. From them, she learns how to rebuild her familys business through marketing, and starts to put it into practice, step by step. ? Concepts and Theories: Covers valuable marketing theories such as AIDMA Theory, Kotlers Purchase Decision Process, STP (Segmentation, Targeting, Positioning), Marketing 4Ps, Brandin
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【特价】【现货】Marketing for Growth 促进增长的行销 商业管理营销 英文原版图书籍进口正版 现货图书24小时发货
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Marketing Plans: Profitable Strategies in the Digital Age 97 现货图书
Product Details 基本信息 ISBN-13 书号 9781394177103 Author 作者 McDonald Malcolm Format 版本 平装-胶订 Pages Number 页数 640页 Publisher 出版社 Wiley Publication Date 出版日期 1800-01-01 Language 语种 其它(含多语)
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Marketing 6.0: The Future Is Immersive 9781119835219 现货图书
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Book Description 内容简介 Famous for inventing ?The 4 P?s of Marketing? Professor Phil Kotler?s textbooks have trained generations of marketers in the basics of this challenging discipline. In Marketing 5.0 he explains the greatest problem facing marketers today?how to integrate three major movements that are changing global markets and customer behavior:Dramatic advances in technology such as AI, Sensors, and the Internet of Things, which are enabling extreme forms of customer targeting and personalization; Dramatic shifts in customer behavior, such as ?Whatever-Whenever-Wherever (WWW) and the differences between Generations X, Y, Z, and Alpha; And dramatic shifts in business models such as ?Everything as a Service?, Physical/Digital business models. His solution to integrating these challenging forces is ?Technology for Humanity?--finding ways to use technology to advance Customers? non-material needs, and satisfy material desires in ways that also uplift the human spirit, and honor larger human
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