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凯洛格论策略：实践者概念、工具与框架（KELLOGG ON STRATEGY）
Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively. Inside, you'll find expert guidance on: * Measuring your firm's competitive advantage * Analyzing opportunities and threats in your industry * Responding to a competitor's strategy and pricing * Coping with entry into new markets * Positioning your firm against the competition * Developing a sustainable, long-term competitive advantage * And much more
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作者介绍:Avinash Dixit Avinash Dixit is the John J.F. Sherrerd University Professor of Economics at Princeton University. An internationally recognized economist, he has made important contributions in several major field, including game theory. He is the author of several books, including Thinking Strategically and Investment Under Uncertainty. Susan Skeath is Professor and Chair of Economics at Wellesley College, where she introduced game theory courses into the school's curriculum. She conducts research in international trade theory. --This text refers to the Hardcover edition.
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英文原版 The Mathematics of Games of Strategy 策略博弈的数学 囚徒困境提出者Sau
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英文原版 The Mathematics of Games of Strategy 策略博弈的数学 囚徒困境提出者Sau
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