预售 凯洛格论策略：实践者概念、工具与框架Kellogg On Strategy: Concepts, Tools, A
¥346.80
Kellogg On Strategy: Concepts, Tools, And Frameworks For Pra
¥204.60
Kellogg On Strategy: Concepts, Tools, And Frameworks For Pra
Written for business executives and MBA students, Kellogg onStrategy is a practical guide to choosing the right strategy foryour business and applying it correctly. Rather than covering thebasics of strategy, this expert guide shows you how to use strategyeffectively so your business can succeed. You'll learn to analyzeyour current competitive position, develop the perfect strategy tomatch your goals, and apply that strategy thoughtfully andeffectively. Inside, you'll find expert guidance on: Measuring yourfirm's competitive advantage Analyzing opportunities and threats inyour industry Responding to a competitor's strategy and pricingCoping with entry into new markets Positioning your firm againstthe competition Developing a sustainable, long-term competitiveadvantage And much more
¥178.70
