Guerrilla Marketing For Dummies游击营销傻瓜书
作者简介：Jonathan Margolis and Patrick Garrigan bring the expertise that they've developed within the michael alan group, a recognized leader in nontraditional marketing. Holding more than 2,000 events annually, the firm works primarily with entertainment and lifestyle brands, specializing in innovative, street-level initiatives across the country.
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Guerrilla Marketing For Dummies(ISBN=9780470289679)
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