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Product Details 基本信息 ISBN-13 书号 9781522562955 Author 作者 Margarida M. Pinheiro Format 版本 精装 Pages Number 页数 252页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2018-10-30 Language 语种 英语 Book Contents 内容简介 Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, and growing pressure concerning the role of business in society are affecting marketing functions. Simultaneously, these changes are forcing both academics and professionals to reinvent and reposition themselves, calling for a deep discussion about what and how universities should teach to face present and future market demands and requirements. Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession provides emerging perspectives on the role of marketing and marketing education in increasingly complex and demanding social an
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Product Details 基本信息 ISBN-13 书号 9781522500391 Author 作者 Margarida M. Pinheiro Format 版本 精装 Pages Number 页数 500页 Publisher 出版社 IGI Publishing Publication Date 出版日期 2016-05-30 Product Dimensions 商品尺寸 11 x 8.5 x 1.1 cm Shipping Weight 商品重量 3350g Language 语种 英语 Book Contents 内容简介 The integration of technology has become so deeply rooted into modern society that the upcoming generation of students has never known a world without such innovations. This defining trait calls for an examination of effective methods in which to support and motivate these learners. The Handbook of Research on Engaging Digital Natives in Higher Education Settings focuses on the importance of educational institutions implementing technology into the learning and teaching process in order to prepare for students born into a digital world. Highlighting relevant issues on teaching
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Product Details 基本信息 ISBN-13 书号 9781475781441 Author 作者 Pinheiro Format 版本 平装-胶订 Pages Number 页数 528页 Publisher 出版社 Springer New York Publication Date 出版日期 2013-03-21 Product Dimensions 商品尺寸 9.2 x 6.1 x 1.1 cm Shipping Weight 商品重量 1670g Language 语种 英语 Book Contents 内容简介 An overview of the theory and application of linear and nonlinear mixed-effects models in the analysis of grouped data, such as longitudinal data, repeated measures, and multilevel data.
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Product Details 基本信息 ISBN-13 书号 9781522586913 Author 作者 Margarida M. Pinheiro Format 版本 平装-胶订 Pages Number 页数 252页 Publisher 出版社 IGI Publishing Publication Date 出版日期 2018-11-30 Language 语种 英语 Book Contents 内容简介 Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, and growing pressure concerning the role of business in society are affecting marketing functions. Simultaneously, these changes are forcing both academics and professionals to reinvent and reposition themselves, calling for a deep discussion about what and how universities should teach to face present and future market demands and requirements. Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession provides emerging perspectives on the role of marketing and marketing education in increasingly complex and demanding social and eco
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Product Details 基本信息 ISBN-13 书号 9783319828329 Author 作者 Pinheiro, Fernanda(作者) Format 版本 平装-胶订 Pages Number 页数 144页 Publisher 出版社 Springer Publication Date 出版日期 1800-01-01 Product Dimensions 商品尺寸 9.2 x 6.1 x 0.3 cm Shipping Weight 商品重量 470g Language 语种 英语
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