预订 Business Analytics and Cyber Security Management in Organ 【全球购】进口原版图书,约5-8周到达国内后发出
¥1704
按需印刷Qualitative Marketing Research 预订,预计下单后2-3周左右发货!
¥227.00
预售 按需印刷 Marketing Decision Making and the Manageme营销决策和定价管理: 北京发货,付款后10天内发货
¥1419
按需印刷POR Fósforo do solo - Reciclagem de depósitos lacustres 预订,预计下单后3-6周左右发货!
¥723.00
海外直订Handbook of Heterogeneous Networking 异构网络手册
¥4072
明星店铺 中华商务进口图书旗舰店
【预订】An Introduction to the Mechanics of Fluids 美国库房发货,通常付款后3-5周到货!
¥520.00
按需印刷Information Communication Technologies and Globalization 预订,预计下单后2-3周左右发货!
¥2050
预订 Calcium Signaling: From Physiology to Diseases [ISBN:9789 【全球购】进口原版图书,约5-8周到达国内后发出
¥837.00
【预售 按需印刷】Novel Schottky contacts to n-type gallium
¥900.15
【预订】Innovative Business Projects: Breaking Complexities, Bui 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥199.14
海外直订Synthesis & bio activities of pyrazole substituted 9-ani
¥423.00
明星店铺 中华商务进口图书旗舰店
预订 Inclusive Businesses in Developing Economies [ISBN:978303 【全球购】进口原版图书,约5-8周到达国内后发出
¥1699
按需印刷Innovative Business Projects 预订,预计下单后2-3周左右发货!
¥184.00
按需印刷Data-parallel Digital Signal Processors 预订,预计下单后2-3周左右发货!
¥1032
【预订】Wild Ornamental Plants of Kadapa District, Andhra Prades 美国库房发货,通常付款后3-5周到货!
¥803.00
预订 Overcoming Barriers in Geriatric Oral Health Care [ISBN:9 【全球购】进口原版图书,约5-8周到达国内后发出
¥388.00
海外直订Darwinian Fitness in the Global Marketplace: Analysing t
¥576.00
明星店铺 中华商务进口图书旗舰店
预订 Operational and Environmental Consequences of L [ISBN:978 【全球购】进口原版图书,约5-8周到达国内后发出
¥1363
预订 Women Entrepreneurs in Emerging Markets: Managing Perform 【全球购】进口原版图书,约5-8周到达国内后发出
¥412.00
海外直订Inclusive Businesses in Developing Economies: Converging
¥1708
明星店铺 中华商务进口图书旗舰店
【预订】Transgenerational Marketing 9783030339289 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030339289 Author 作者 Rajagopal(作者) Format 版本 平装-胶订 Pages Number 页数 298页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2020-12-03 Product Dimensions 商品尺寸 8.2 x 5.8 x 0.7 cm Shipping Weight 商品重量 940g Language 语种 其它(含多语) Book Contents 内容简介 This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look to gain competitive advantage in the marketplace by driving tactical moves, inculcating small cost-effective changes in marketing approaches. Often, strategic choices of companies lean towards developing competitive differentiations that enable consumers to realize the value of money, causing loyalty shifts in the competitive marketplace. The book focuses on the consumer as the pivot of marketing and argues that t
¥1324
按需印刷Start-Up Enterprises and Contemporary Innovation Strateg 预订,预计下单后2-3周左右发货!
¥2994
预订 Novel Schottky Contacts to N-Type Gallium Nitride 9783844 海外仓库发货,通常付款后4-9周到货!
图书信息 书号: 9783844324839 作者: Varra Rajagopal Reddy 装帧: 平装-胶订 页数: 148页 出版社: Omnium Gmbh & Co. Kg. 尺寸: 0.9 x 0.6 x 22.8 cm 出版日期: 2011-03-30 重量: 1g 语种: 其它(含多语) 内容简介 Group III-V wide band gap semiconductor particularly GaN
¥850.00
【预订】Entrepreneurship and Regional Development 9783030455231 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030455231 Author 作者 Rajagopal Format 版本 平装-胶订 Pages Number 页数 404页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2021-11-01 Language 语种 其它(含多语) Book Contents 内容简介 This edited volume brings together research on symbiotic themes of entrepreneurship, resource planning, and regional development and their impact on global-local business imperatives. Discussions in this volume critically analyze the convergence of entrepreneurship, innovation, technology, business practices, public policies, political ideologies, and consumer values for improving the global-local business paradigm to support regional development. This book also delves into contemporary entrepreneurship models, converging business strategies towards entrepreneurial and industrial alliance in manufacturing, services, and marketing organizations. It contemplat
¥1457
预订 Competitive Branding Strategies: Managing Performance in 【全球购】进口原版图书,约5-8周到达国内后发出
¥929.00
【预订】Contemporary Marketing Strategy 9783030119102 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030119102 Author 作者 Rajagopal Format 版本 精装 Pages Number 页数 277页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2019-02-25 Language 语种 英语 Book Contents 内容简介 The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on innovation and technology for expanding and establishing business in competitive markets are critically reviewed in these chapters. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by ass
¥1343
【预售 按需印刷】Qualitative Marketing Research
¥192.95
海外直订Environmental, Economic and Policy Aspects of Biofuels 生
¥794.00
明星店铺 中华商务进口图书旗舰店
预订 Metabotropic Gpcrs: Tgr5 and P2y Receptors in Health and 【全球购】进口原版图书,约5-8周到达国内后发出
¥837.00
【预订】Competitive Branding Strategies 9783030249359 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030249359 Author 作者 Rajagopal(作者) Format 版本 平装-胶订 Pages Number 页数 288页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2020-10-08 Product Dimensions 商品尺寸 8.2 x 5.8 x 0.6 cm Shipping Weight 商品重量 830g Language 语种 其它(含多语) Book Contents 内容简介 Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to analyze their competitive choices to determine their brand equity in the marketplace. As such, it is necessary for companies to develop customer-focused brands to gain competitive advantage.This book enhances knowledge on developing competitive brands in emerging markets, particularly the BRICS countries. It provides the necessary guidance with proven strategies for
¥843.00
预订 The Butterfly Effect in Competitive Markets: Driving Smal 【全球购】进口原版图书,约5-8周到达国内后发出
¥1188
海外直订医药图书Hepatocellular Carcinoma: Cellular and Molecular Mec
¥639.00
明星店铺 中华商务进口图书旗舰店
预订 Data Science and Applications for Modern Power Systems [I 【全球购】进口原版图书,约5-8周到达国内后发出
¥1537
预售 按需印刷 Data-parallel Digital Signal Processors 北京发货,付款后10天内发货
¥1032
按需印刷Innovative Business Projects 预订,预计下单后2-3周左右发货!
¥184.00
预订 Contemporary Marketing Strategy [ISBN:9783030119102] 【全球购】进口原版图书,约5-8周到达国内后发出
¥1187
海外直订Sustainable Businesses in Developing Economies: Socio-Ec
¥1454
明星店铺 中华商务进口图书旗舰店
预订 高被引Bio-Imaging: Principles, Techniques, and Applications 【全球购】进口原版图书,约5-8周到达国内后发出
¥1034
【预订】Advancements in Smart Computing and Information Security 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783031230912 Author 作者 Sridaran Rajagopal Format 版本 平装-胶订 Pages Number 页数 462页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2023-01-12 Language 语种 其它(含多语)
¥862.00
【预售 按需印刷】Consumer Behavior Theories 北京发货,付款后10天内发货
¥128.76
按需印刷Understanding Consumer Behavior and Consumption Experien 预订,预计下单后2-3周左右发货!
¥2312
预订 Advancements in Smart Computing and Information Security 【全球购】进口原版图书,约5-8周到达国内后发出
¥702.00
预订 Epistemological Attributions to Entrepreneurial Firms: Li 【全球购】进口原版图书,约5-8周到达国内后发出
¥1249
预订 Advancements in Smart Computing and Information Security: 【全球购】进口原版图书,约5-8周到达国内后发出
¥1182
【预订】Competitive Branding Strategies 9783030249328 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030249328 Author 作者 Rajagopal Format 版本 精装 Pages Number 页数 294页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2019-10-09 Language 语种 英语 Book Contents 内容简介 Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to analyze their competitive choices to determine their brand equity in the marketplace. As such, it is necessary for companies to develop customer-focused brands to gain competitive advantage.This book enhances knowledge on developing competitive brands in emerging markets, particularly the BRICS countries. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively. It
¥1236
【预订】Windows NT, UNIX, NetWare Migration/Coexistence 97808493 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780849316692 Author 作者 Raj Rajagopal Format 版本 精装 Pages Number 页数 224页 Publisher 出版社 CRC Press Publication Date 出版日期 1997-12-29 Shipping Weight 商品重量 710g Language 语种 英语 Book Contents 内容简介 A manual that shows the strengths of different products and how to maximize these strengths.
¥1866
【预订】Yearbook of Intensive Care and Emergency Medicine 2001 9 美国库房发货,通常付款后3-5周到货!
¥2029
按需印刷Business Analytics and Cyber Security Management in Orga 预订,预计下单后2-3周左右发货!
¥2738
按需印刷Implementierung eines Multilevel-Inverters mit reduziert 预订,预计下单后3-6周左右发货!
¥673.00
预订 Innovative Business Projects: Breaking Complexities, Buil 【全球购】进口原版图书,约5-8周到达国内后发出
¥345.00
海外直订Crowd-Based Business Models: Using Collective Intelligen
¥1615
明星店铺 中华商务进口图书旗舰店
预订 What's a Lemon Squeezer Doing in My Vagina? [ISBN:9780143 【全球购】进口原版图书,约5-8周到达国内后发出
¥206.00
按需印刷Mise en ?uvre d un onduleur multiniveau avec un nombre r 预订,预计下单后3-6周左右发货!
¥673.00
【预订】Managing Startup Enterprises in Emerging Markets 9783030 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030281540 Author 作者 Rajagopal Format 版本 精装 Pages Number 页数 178页 Publisher 出版社 Springer International Publishing Publication Date 出版日期 2019-11-05 Language 语种 英语 Book Contents 内容简介 This book provides a comprehensive view of the entrepreneurial dynamics within startups byanalyzing their marketing strategies in the context of exploiting new opportunities,enhancing stakeholder values, and protecting their business ecosystem for continuousgrowth. Managing startup enterprises is a complex managerial task, as these businesses need to overcome the competition by understanding thoroughly all the moves of rival firms in the local-global markets. This bookexplores the incidence and severity of problems pertaining to organizational design, marketing strategy, the consumer-centric approach, and the transaction-based approach faced by start-up enterprises
¥522.00
【预订】Darwinian Fitness in the Global Marketplace: Analysing t 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥750.77
预订 Bio-Imaging: Principles, Techniques, and Applications [IS 【全球购】进口原版图书,约5-8周到达国内后发出
¥2865
预订 Understanding Consumer Behavior and Consumption Experienc 【全球购】进口原版图书,约5-8周到达国内后发出
¥1457
预订 Information Communication Technologies and Globalization 【全球购】进口原版图书,约5-8周到达国内后发出
¥1362
海外直订Innovative Business Projects: Breaking Complexities, Bui
¥175.00
明星店铺 中华商务进口图书旗舰店
预售 按需印刷 Synthesis & bio activities of pyrazole sub 北京发货,付款后10天内发货
¥480.00