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Product Details 基本信息 ISBN-13 书号 9781786307576 Author 作者 Valerie Mathieu Format 版本 精装 Pages Number 页数 272页 Publisher 出版社 Wiley-ISTE Publication Date 出版日期 2022-03-16 Product Dimensions 商品尺寸 9.21 x 6.14 x 0.63 Shipping Weight 商品重量 1.20 Language 语种 其它(含多语) Book Contents 内容简介 The notion of customer orientation is becoming a necessity rather than a choice for many companies. It is a lasting response to competitive pressure and supports the company in a renewed definition of its mission, beyond direct economic gain. Within B2B services, the manager, through proximity to their team, their market and their client, is the essential actor in the deployment of this orientation. A Customer-oriented Manager for B2B Services provides managers with the knowledge and tools necessary to implement customer orientation themselves, with the involvement of the
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