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Product Details 基本信息 ISBN-13 书号 9783658441708 Author 作者 Manfred Bruhn Format 版本 精装 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2024-04-21 Language 语种 其它(含多语) Book Contents 内容简介 This book provides basic knowledge and understanding for successful sports sponsorship. The structure of the book is based on the individual phases of analysis, planning, implementation and monitoring of sponsorship concepts. The planning process with its individual phases is presented as an introduction to the classification of sponsorship as an element of sports marketing and the various forms of sports sponsorship. Building on this, the situation analysis, target definition, target group planning, strategic orientation, budgeting, selection of sponsorships, integration into the communication and sponsorship mix, design of sponsorships, success control, legal aspects, services of spo
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Product Details 基本信息 ISBN-13 书号 9783409136556 Author 作者 Manfred Bruhn Format 版本 平装-胶订 Pages Number 页数 null页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 1991-01-01 Product Dimensions 商品尺寸 25.4 x 17.8 x 2.3 cm Shipping Weight 商品重量 0.8 kg Language 语种 其它(含多语)
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Product Details 基本信息 ISBN-13 书号 9789400716322 Author 作者 John G. Bruhn Format 版本 精装 Pages Number 页数 null页 Publisher 出版社 Springer Netherlands Publication Date 出版日期 2011-07-18 Product Dimensions 商品尺寸 23.4 x 15.6 x 2.1 cm Shipping Weight 商品重量 0.7 kg Language 语种 其它(含多语) Book Contents 内容简介 Many of our current social problems have been attributed to the breakdown or loss of community as a place and to the fragmentation of connections due to an extreme value of individualism in the Western world, particularly in the United States. Not all scholars and researchers agree that individualism and technology are the primary culprits in the loss of community as it existed in the middle decade of the 20th century. Nonetheless, people exist in groups, and connections are vital to their existence and in the daily performance of activities. The second editi
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Product Details 基本信息 ISBN-13 书号 9783658391218 Author 作者 Manfred Bruhn Format 版本 平装-胶订 Pages Number 页数 85页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2022-11-11 Language 语种 其它(含多语) Book Contents 内容简介 This book provides the basic knowledge (’basics’) for professional sports marketing and gives suggestions for management practice. In the course of social and economic development, sports marketing has grown from rudimentary beginnings into a highly professional and complex discipline that not only affects those directly involved, but has also involved other interest groups (stakeholders) who often pursue their own and not always compatible intentions and interests.In addition, megatrends such as digitalisation and globalisation have given new impetus to sports marketing, just as sport itself has changed significantly in all its different mani
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Product Details 基本信息 ISBN-13 书号 9780367132927 Author 作者 Arnold R. Bruhn Format 版本 平装-胶订 Pages Number 页数 128页 Publisher 出版社 Routledge Publication Date 出版日期 2019-06-25 Language 语种 英语 Book Contents 内容简介 This book proposes a fresh approach on how to conduct assessment and therapy using autobiographical memories. It offers a system to identify and deconstruct major lifetime memories and shows how clinicians can work with the content of these memories to help clients better understand past events as present events are filtered through them.
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