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Product Details 基本信息 ISBN-13 书号 9789811274466 Author 作者 Charan Format 版本 平装-胶订 Pages Number 页数 350 pp页 Publisher 出版社 World Scientific Publishing Publication Date 出版日期 2023-09-14 Language 语种 其它(含多语) Book Contents 内容简介 As the use of analytics becomes increasingly important in today’s business landscape, The Marketing Analytics Practitioner’s Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the d
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Product Details 基本信息 ISBN-13 书号 9789811274503 Author 作者 Charan Format 版本 平装-胶订 Pages Number 页数 370 pp页 Publisher 出版社 World Scientific Publishing Publication Date 出版日期 2023-09-14 Language 语种 其它(含多语) Book Contents 内容简介 As the use of analytics becomes increasingly important in today’s business landscape, The Marketing Analytics Practitioner’s Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the d
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