【预订】Kapferer on Luxury: How Luxury Brands Can Grow Yet Remai 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
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【预订】Advances in Luxury Brand Management 9783319511269 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783319511269 Author 作者 Kapferer Format 版本 精装 Pages Number 页数 256页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2017-09-28 Shipping Weight 商品重量 478g Language 语种 其它(含多语) Book Contents 内容简介 Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the?Journal of Brand Management?explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management?is essential reading for upper level students as well as scholars and discerning practitioners.
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【预订】Advances in Luxury Brand Management 9783319845746 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783319845746 Author 作者 Jean-No?l Kapferer Inseec Business School Paris France Format 版本 平装-胶订 Pages Number 页数 256页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2018-05-17 Language 语种 其它(含多语) Book Contents 内容简介 Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the?Journal of Brand Management?explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management?is essential reading for upper level students as well as scholars and discerning practitioners.
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【预订】New Strategic Brand Management: Advanced Insights and St 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
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【预订】The Artification of Luxury Fashion Brands 9783030261207 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030261207 Author 作者 Kapferer Format 版本 精装 Pages Number 页数 179页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2020-07-16 Language 语种 其它(含多语) Book Contents 内容简介 Despite being vastly different bothsocially and economically,art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. Itprovides a categorization of the strategies that fashion firms employ when they join the art world and illustrateshow art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understandin
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【预订】Kapferer on Luxury: How Luxury Brands Can Grow Yet Remai 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
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【预订】The Feast of the Sorcerer 9780226424132 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780226424132 Author 作者 Kapferer Format 版本 平装-胶订 Pages Number 页数 388页 Publisher 出版社 University of Chicago Press Publication Date 出版日期 1997-10-15 Product Dimensions 商品尺寸 9.02 x 6.07 x 1.07 Shipping Weight 商品重量 1.47 Language 语种 其它(含多语) Book Contents 内容简介 Sorcery has long been associated with the "dark side" of human development. Along with magic and witchcraft, it is assumed to be irrational and antithetical to modern thought. But in "The Feast of the Sorcerer," Bruce Kapferer argues that sorcery practices reveal critical insights into how consciousness is formed and how human beings constitute their social and political realities. Kapferer focuses on sorcery among Sinhalese Buddhists in Sri Lanka to explore how the art of sorcery is in fact deeply connected to social practice
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海外直订Mystery of Dark Matter 暗物质之谜
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KAPFERER论奢侈[法]Jean-Noel Kapferer机械工业出版社【现货实拍 可开发票 下单速发 正版图书】 代寻稀缺书老书,有问题可联系在线客服15011482491
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【预订】The Mystery of Dark Matter 9783662622018 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783662622018 Author 作者 Kapferer Format 版本 平装-胶订 Pages Number 页数 178页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2021-04-27 Language 语种 英语 Book Contents 内容简介 Get ready to embark on the exciting search for dark matter—the invisible mass that dominates our universe. This popular science book explains why this mysterious dark matter has been incorporated into the standard model of the universe and how scientists are able to “observe” the invisible. The book starts with the early indications of the existence of dark matter, including the strange cohesion of galaxy clusters, before moving on to modern observations like cosmic background radiation. Along the way, you will learn about the direct and indirect methods being used by researchers to track down dark matter and whatever is behind this strange phenomenon.The Myst
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KAPFERER论 Jean-Noel Kapferer 机械工业出版社 9787111550228
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品战略 (法)Kapferer 等 机械工业出版社【正版书】 正版图书,下单前请先咨询客服,欢迎选购!
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