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Product Details 基本信息 ISBN-13 书号 9783110635324 Author 作者 Schreyer Format 版本 平装-胶订 Pages Number 页数 333页 Publisher 出版社 De Gruyter Oldenbourg Publication Date 出版日期 2018-11-19 Product Dimensions 商品尺寸 2417 Shipping Weight 商品重量 772.1 Language 语种 其它（含多语） Book Contents 内容简介 The German hotel market is among Europe`s largest and most attractive markets, but it has shown little growth in sales in recent decades. How can we ensure future growth Until now, the hotel industry has had little involvement in innovation to drive growth. The study describes ways to harness the innovation potential of the hotel industry in sales and marketing as a stimulant for growth.
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