【预订】An Instructor’s Manual to H2H Marketing Case Studies 978 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783031490040 Author 作者 Philip Kotler Format 版本 精装 Pages Number 页数 181页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2024-02-22 Language 语种 其它(含多语) Book Contents 内容简介 This is an instructor’s manual for the popular textbook ’H2H Marketing: Case Studies on Human-to-Human Marketing’ (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.’H2H Marketing’ focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization. By following this carefully designed manual, teachers can assist their students in gaining a deeper understanding of the case studies that illustrate various aspects of the concep
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【预订】Redefining Retail - 10 Guiding Principles For A Post-Dig 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781394204700 Author 作者 Philip Kotler Format 版本 精装 Pages Number 页数 400页 Publisher 出版社 Wiley Publication Date 出版日期 2024-01-09 Product Dimensions 商品尺寸 15.24x22.86cm Language 语种 其它(含多语) Book Contents 内容简介 The three main rules of retail have long been defined by an expression used in real estate jargon: Location, Location, Location. The basic assumption was: if you prioritise? the acquisition of the best locations, everything else will fall into place. This approach will no longer apply due to the fragmentation of the market, there have been several rapid and chaotic changes, including Covid-19, competitive pressures and disrupted customer behaviours. The large number of retailers that have gone out of business in recent years shows us that the scenario has changed and closures have pushed some to use terms like apocalypse
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共同利益 企业、政府和非营利组织的战略选择 (美)菲利普·科特勒(Philip Kotler)著 格致出版社
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共同利益:企业、政府和非营利组织的战略选择 全面、深刻、创新、可信!这本书是所有不只为金钱和利益而奋斗之人的书
在《共同利益》一书中,科特勒强调了公共利益的作用,为读者提供了加强追求更好世界观的组织的指南。 希望帮助解决社区问题的公民 希望为公共利益做出贡献的企业 政府机构旨在改善服务和创新 致力于满足公众需求的非营利性组织 科特勒详细介绍了马丁 路德 金、苏珊 B.安东尼、蕾切尔 卡森和纳尔逊 曼德拉等名人所使用的公共行动工具,描述了这些改革者的行动所取得的进展,并制定了 为最多数人带来最大利益 的战略。推进共同利益将激励关注的读者认识到哪些行动和建议将大大提高所有公民的幸福和福祉。
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预订Marketing 6.0:The Future Is Immersive 预订,预计下单后3-6周左右发货!
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【预订】Marketing 6.0: The Future Is Immersive 9781119835219 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781119835219 Author 作者 Kotler Philip Format 版本 精装 Pages Number 页数 256页 Publisher 出版社 Wiley Publication Date 出版日期 2023-12-12 Product Dimensions 商品尺寸 9.10 x 6.10 x 1.00 Shipping Weight 商品重量 0.95磅 Language 语种 其它(含多语)
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新华正版营销4.0:从传统到数字[美]菲利普·科特勒(Philip Kotler) [印度尼西亚]何麻温·卡塔加雅(He
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营销革命4.0:从传统到数字 现代营销学之父代表作,强调数字化营销
现代营销学之父代表作,强调以提升效率为核心的 数字化营销 ,以强化顾客在每个消费触点的新体验
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正版书籍 美国民主的衰落(人文社科悦读坊)[美]菲利普·科特勒(Philip kotler)中国人民大学出版社 正版图书 品质保障 优质服务 发货及时 售后无忧
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4册套装 美国民主的衰落+美国民主的悖论+民主的细节:美国当代政治观察随笔+论美国的民主
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4册套装 美国民主的衰落+美国民主的悖论+民主的细节:美国当代政治观察随笔+论美国的民主
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美国民主的衰落 人文社科悦读坊 美 菲利普·科勒 Philip kotler 中国大学出版社
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预订Entrepreneurial Marketing:Beyond Professionali 预订,预计下单后3-6周左右发货!
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【预订】Entrepreneurial Marketing 9781119835202 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781119835202 Author 作者 Philip Kotler Format 版本 精装 Pages Number 页数 256页 Publisher 出版社 Wiley Publication Date 出版日期 2023-02-22 Product Dimensions 商品尺寸 15.24 x 22.86 cm. Language 语种 其它(含多语) Book Contents 内容简介 Marketing legend Phil Kotler and his colleagues explain why the conventional "professional" approach to marketing is no longer enough. Marketers must be more entrepreneurial, creative, and risk-taking, if they are to adapt to the challenges of the post-pandemic digital world. Entrepreneurial Marketing explains the basics of professional marketing and marketing operations, but also how this foundation must support entrepreneurial thinking and risk-taking. This marriage of professional and entrepreneurship is the new capability marketers need to grow their companies in the next ten years. Each chapter starts with a glob
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预售【外图台版】行销学 / Philip Kotler、Gary Armstrong 普林斯顿国际 预售图书,下单付款后75-90天内发货
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菲利普·科特勒作品4册套装 我的营销人生 +营销管理 +营销革命4.0:从传统到数字+营销革命5.0:以人为本的技术
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菲利普·科特勒作品4册套装 我的营销人生 +营销管理 +营销革命4.0:从传统到数字+营销革命5.0:以人为本的技术
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预售 按需印刷Success in Social Marketing
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预订Marketing: An Introduction, Global Edition 预订,预计下单后2-3周左右发货!
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旅游市场营销 (美)菲利普·科特勒(Philip Kotler),(美)约翰·鲍文(John T. Bowen),(美)
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海外直订Marketing Management, Global Edition 营销管理,全球版
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英文原版 未来比你想象的要快 The Future is Faster Than You Think 全英文版 精装
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英文原版 The Future Is Faster Than You Think 未来比你想象的要快:融合的技术如何改变 -
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预售行销5.0 港台原版 菲利浦.科特勒,陈就学,伊万.塞提亚宛 天下杂志 市场行销【拓特原版】 正规进口台版书籍,付款后75天内到货发出!
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市场营销原理(第17版) 世界著名市场营销权威菲利普·科特勒的代表教材,被世界各国主要的工商管理学院作为市场营销学必修课的教材。
世界著名市场营销权威菲利普 科特勒和加里 阿姆斯特朗的力著之一,自出版以来,一直被世界各国主要的工商管理学院作为市场营销学必修课的教材。
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市场营销原理(第17版) 世界著名市场营销权威菲利普·科特勒的代表教材,被世界各国主要的工商管理学院作为市场营销学必修课的教材。
世界著名市场营销权威菲利普 科特勒和加里 阿姆斯特朗的力著之一,自出版以来,一直被世界各国主要的工商管理学院作为市场营销学必修课的教材。
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市场营销原理(第17版) (美)科特勒 现代营销学之父 清华大学出版社 世界各国主要工商管理学院市场营销学必修课教材
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预订Marketing for Hospitality and Tourism, Global Edition 预订,预计下单后2-3周左右发货!
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旅游与服务业市场营销(原书第7版) 营销大师菲利普·科特勒写作
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【中商原版】营销革命5.0 以人为本的技术 菲利普 科特勒 市场营销书籍 英文原版 Marketing 5.0 PHIL
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预订 Strategic Marketing For Health Care Organizations:Buildin 预订,预计下单后3-4周左右发货!
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预订 Marketing 5.0:Technology for Humanity 预订,预计下单后3-4周左右发货!
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【预订】Markplus Inc 9789811222177 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789811222177 Author 作者 Kotler Philip Format 版本 平装-胶订 Pages Number 页数 300页 Publisher 出版社 World Scientific Publishing Publication Date 出版日期 2021-02-05 Language 语种 其它(含多语) Book Contents 内容简介 This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world’s largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up’s founder. This insightful book covers not only well-established marketing concepts and practices, but also describes forthcoming ideas and sheds light on the latest state-of-the-art marketing practi
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【预订】Markplus Inc 9789811221712 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789811221712 Author 作者 Kotler Philip Format 版本 精装 Pages Number 页数 300页 Publisher 出版社 World Scientific Publishing Publication Date 出版日期 2021-02-05 Language 语种 其它(含多语) Book Contents 内容简介 This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world’s largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up’s founder. This insightful book covers not only well-established marketing concepts and practices, but also describes forthcoming ideas and sheds light on the latest state-of-the-art marketing practices.Key
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Book Description 内容简介 Famous for inventing ?The 4 P?s of Marketing? Professor Phil Kotler?s textbooks have trained generations of marketers in the basics of this challenging discipline. In Marketing 5.0 he explains the greatest problem facing marketers today?how to integrate three major movements that are changing global markets and customer behavior:Dramatic advances in technology such as AI, Sensors, and the Internet of Things, which are enabling extreme forms of customer targeting and personalization; Dramatic shifts in customer behavior, such as ?Whatever-Whenever-Wherever (WWW) and the differences between Generations X, Y, Z, and Alpha; And dramatic shifts in business models such as ?Everything as a Service?, Physical/Digital business models. His solution to integrating these challenging forces is ?Technology for Humanity?--finding ways to use technology to advance Customers? non-material needs, and satisfy material desires in ways that also uplift the human spirit, and honor larg
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B2B品牌管理,(美)菲利普·科特勒(Philip Kotler),(德)弗沃德(Waldemar Pfoertsch)
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市场营销原理 (美)菲利普·科特勒(Philip Kotler),(美)加里·阿姆斯特朗(Gary Armstrong)
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旅游与服务业市场营销 (美)菲利普·科特勒(Philip Kotler)著 机械工业出版社
¥128.00定价:¥129.00 (9.93折)