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【预售 按需印刷】Digital Marketing Strategies and Models f
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Digital Marketing颠覆你的营销想象——金鼠标?数字营销大赛经典案例100集锦（全彩）陈刚、方立军 编电子 正版旧书，保证质量，此书为单本而非一套，电子发票！
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【预订】Digital Marketing: Integrating Strategy and Tactics with 美国库房发货，通常付款后3-5周到货！
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【预订】Digital Marketing in Sports 9781032553719 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032553719 Author 作者 Mastromartino Format 版本 精装 Pages Number 页数 322页 Publisher 出版社 Routledge Publication Date 出版日期 2023-11-10 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Shipping Weight 商品重量 1.74磅 Language 语种 其它（含多语） Book Contents 内容简介 This book examines how the sport industry is adapting to the needs of the digital-first global economy. Focusing on digital techniques in sport marketing, this volume explores new and emerging technologies and considers how they can help to build commercially successful and sustainable sport business. Featuring the work of sport business and management researchers from around the world, the book shines new light on key aspects of sport marketing such as brand development, consumer behavior and marketing communications. Illustrated with informative figures throughou
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【预订】Digital Marketing Fundamentals 9781119894575 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781119894575 Author 作者 Greg Jarboe Format 版本 平装-胶订 Pages Number 页数 448页 Publisher 出版社 Wiley Publication Date 出版日期 2023-01-16 Product Dimensions 商品尺寸 15.24 x 22.86 cm. Language 语种 其它（含多语） Book Contents 内容简介 Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Bootcamp: The All-In-One Guide to Mastering OMCP Certification Standards, veteran digital media and marketing expert Greg Jarboe delivers an essential and accessible roadmap to completing the highly s
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【预订】Digital Marketing Fundamentals 9789001749842 国外库房发货，通常付款后3-5周到货！
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【预订】Digital Marketing and Consumer Engagement 9781522551874 美国库房发货，通常付款后3-5周到货！
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【预订】Digital Marketing Analytics: Making Sense of Consumer Da 国外库房发货，通常付款后3-5周到货！
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【预订】Digital Marketing Excellence 9780367444013 国外库房发货，通常付款后3-5周到货！
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【预订】Digital Marketing Strategies for Tourism, Hospitality, a 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781522597841 Author 作者 Jose Duarte Santos Format 版本 平装-胶订 Pages Number 页数 300页 Publisher 出版社 IGI Publishing Publication Date 出版日期 2019-08-30 Language 语种 英语 Book Contents 内容简介 The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication exa
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【预订】Digital Marketing 9781138497283 国外库房发货，通常付款后3-5周到货！
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【预订】Digital Marketing 9781138497276 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781138497276 Author 作者 Ira Kaufman and Chris Horton Format 版本 精装 Pages Number 页数 661页 Publisher 出版社 Routledge Publication Date 出版日期 2021-12-31 Product Dimensions 商品尺寸 Special Language 语种 其它（含多语） Book Contents 内容简介 Digital Marketingdraws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with the organization’s core values to achieve competitive advantage.Retaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition: Combines a strong theoretical foundation with practical insights and activities tha
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【预订】Digital Marketing Masterclass: Demystify Branding, Digit 美国库房发货，通常付款后3-5周到货！
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【预订】Digital Marketing All-In-One For Dummies 9781119560234 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781119560234 Author 作者 Stephanie Diamond Format 版本 平装-胶订 Pages Number 页数 768页 Publisher 出版社 For Dummies Publication Date 出版日期 2019-04-19 Language 语种 英语 Book Contents 内容简介 Get?the tools you need to develop a winning digital marketing plan! Discover how to optimize your integration from traditional to digital, uncover tips to prove ROI of marketing activities, and increase audience engagement with the proven digital marketing strategy and tactics found in this accessible, comprehensive guide. Learn how to determine the best product and market fit for your business, measure what your traffic is worth from any source, and offer an effective lead magnet to convert visitors. Use these tools, and more, to change the relationship from prospect to loyal customer.Inside: Tips for Marketing to Millenials Influencer marketing hints Content Marke
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Digital Marketing颠覆你的营销想象——金鼠标?数字营销大赛经典案例100集锦 陈刚、方立军 编 电子工业 正版图书,下单速发,可开发票
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【预订】Digital Marketing in Asia: A Start-Up Guide for Search E 美国库房发货，通常付款后3-5周到货！
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【预订】Digital Marketing in Practice 9781398608870 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781398608870 Author 作者 Hanne Knight Format 版本 平装-胶订 Pages Number 页数 488页 Publisher 出版社 Kogan Page Publication Date 出版日期 2023-03-03 Product Dimensions 商品尺寸 170 x 240 mm Language 语种 其它（含多语） Book Contents 内容简介 Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook.Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns
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Digital Marketing颠覆你的营销想象——金鼠标?数字营销大赛经典案例100集锦（全彩） 陈刚 电子工业出版
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【预订】Digital Marketing in the Automotive Electronics Industry 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9783031307195 Author 作者 Infineon Technologies AG Format 版本 精装 Pages Number 页数 226页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2023-06-16 Language 语种 其它（含多语） Book Contents 内容简介 The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical concepts, case studies, and tested models from practice. The book operationalizes the theory of approaches such as omni-channel marketing, and target driven performance marketing into practical and actionable approaches in large B2B companies in automotive sectors. The change management nature of the digital transformation of marketing is a common thread throughout the book and
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【预订】Digital Marketing Strategies and Models for Competitive 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781799829645 Author 作者 Filipe Mota Pinto Format 版本 平装-胶订 Pages Number 页数 300页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2020-03-27 Language 语种 英语 Book Contents 内容简介 Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production. Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this boo
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Digital marketing 颠覆你的营销想象 正版图书,下单速发,可开发票
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Digital Marketing颠覆你的营销想象——金鼠标?数字营销大赛经典案例100集锦 陈刚、方立军 编 电子工业 正版图书,下单速发,可开发票
市场环境在变，消费者在变，媒介更是以一日千里的速度在变，所有的营销人都在苦苦 追寻营销新法则。 如何颠覆固有的营销思维，善用DigitalMarketing？如何充分发挥想象，创造更丰富、更立体、更有效的品牌传播空间？《DigitalMarketing颠覆你的营销想象：金鼠标数字营销大赛经典案例100集锦（全彩）》通过近几年金鼠标数字营销大赛的100个案例，以史为鉴,为您打开一道启迪未来之门。 全书案例共分为八大类别：整合营销类、创意传播类、社会化营销类、视频营销类、移动营销类、电子商务营销类、搜索营销类、程序化购买类。每一个案例，都从市场背景与营销目标出发，经过策略创意、执行过程及媒介表现，获得营销效果的真实反馈业内营销专家的点评，深入剖析、画龙点睛，充满鼓励与肯定。 这些案例，正是媒介形态日益变化、消费者行为
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Digital Marketing颠覆你的营销想象——金鼠标?数字营销大赛经典案例100集锦陈刚、方立军 编电子工业出版 正版旧书，保证质量，此书为单本而非一套，电子发票！
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【预售 按需印刷】Digital Marketing 北京发货，付款后10天内发货
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市场环境在变，消费者在变，媒介更是以一日千里的速度在变，所有的营销人都在苦苦 追寻营销新法则。 如何颠覆固有的营销思维，善用DigitalMarketing？如何充分发挥想象，创造更丰富、更立体、更有效的品牌传播空间？《DigitalMarketing颠覆你的营销想象：金鼠标数字营销大赛经典案例100集锦（全彩）》通过近几年金鼠标数字营销大赛的100个获奖案例，以史为鉴,为您打开一道启迪未来之门。 全书案例共分为八大类别：整合营销类、创意传播类、社会化营销类、视频营销类、移动营销类、电子商务营销类、搜索营销类、程序化购买类。每一个案例，都从市场背景与营销目标出发，经过策略创意、执行过程及媒介表现，获得营销效果的真实反馈业内营销专家的点评，深入剖析、画龙点睛，充满鼓励与肯定。 这些案例，正是媒介形态日益变化、消
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【预售 按需印刷】Digital marketing strategies used by spor
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【预订】Digital Marketing Strategies and Models for Competitive 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781799829638 Author 作者 Filipe Mota Pinto Format 版本 精装 Pages Number 页数 240页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2020-03-27 Language 语种 英语 Book Contents 内容简介 Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production. Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is id
¥2138
【预订】Digital Marketing Fundamentals 9781032067414 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032067414 Author 作者 Visser Marjolein Format 版本 精装 Pages Number 页数 null页 Publisher 出版社 Routledge Publication Date 出版日期 2021-07-22 Product Dimensions 商品尺寸 Special Language 语种 其它（含多语） Book Contents 内容简介 Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands.In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty
¥3164
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Product Details 基本信息 ISBN-13 书号 9781119931959 Author 作者 Stephanie Diamond Format 版本 平装-胶订 Pages Number 页数 800页 Publisher 出版社 Dummies Publication Date 出版日期 2022-12-02 Product Dimensions 商品尺寸 18.73 x 23.50 cm. Language 语种 其它（含多语） Book Contents 内容简介 With the help of Digital Marketing AIO For Dummies, 2e?youll discover how to optimize your integration from traditional to digital, uncover tips to prove ROI of marketing activities, and increase audience engagement. This comprehensive guide is packed with the tactics, best practices, and tips ll learn how to determine the best product and market fit for your business, measure what your traffic is worth from any source, and offer an effective lead magnet to convert visitors. Also find brand new, never before published content on using artificial intelligence in marketing. Includes content from the latest e
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【预订】Digital Marketing Management, Second Edition 97819515279 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781951527921 Author 作者 Zahay Debra Format 版本 平装-胶订 Pages Number 页数 188页 Publisher 出版社 Business Expert Press Publication Date 出版日期 2020-09-30 Product Dimensions 商品尺寸 9.00 x 6.00 x 0.40 Shipping Weight 商品重量 0.58 Language 语种 其它（含多语）
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【预订】Digital Marketing Essentials You Always Wanted to Know 9 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781949395747 Author 作者 Publishers Format 版本 平装-胶订 Pages Number 页数 182页 Publisher 出版社 Vibrant Publishers Publication Date 出版日期 2020-07-23 Product Dimensions 商品尺寸 8.50 x 5.50 x 0.39 Shipping Weight 商品重量 0.48 Language 语种 其它（含多语）
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【预订】Digital Marketing 9780367706586 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780367706586 Author 作者 Alan Charlesworth Format 版本 精装 Pages Number 页数 370页 Publisher 出版社 Routledge Publication Date 出版日期 2022-11-01 Product Dimensions 商品尺寸 246 x 174 mm (6.85 x 9.69 Language 语种 其它（含多语） Book Contents 内容简介 Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated fourth edition takes an approach that prepares students for an active role in digital marketing. As well as topic-based exercises, the text also includes practical case-study exercises – based on theory and recognized good practice – which will ensure that readers will be able to analyse situations within the work place, identify the most appropriate course of action and implement the strategies and tactics
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【预订】Digital Marketing with Drupal 9781801071895 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781801071895 Author 作者 José Fernandes Format 版本 平装-胶订 Pages Number 页数 316页 Publisher 出版社 Packt Publishing Publication Date 出版日期 2021-10-22 Language 语种 其它（含多语） Book Contents 内容简介 Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns.Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including email marketing, marketing automation, CRM integration, and the latest developments in website personalization and AI marketing. Once you’ve learned the fundamentals of dig
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Digital marketing 颠覆你的营销想象 正版图书,下单速发,可开发票
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【预售 按需印刷】Digital Marketing in the Zone 北京发货，付款后10天内发货
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