给我!成功行销的人类天性 Gimme! The Human Nature of Successful Marketing
¥198.90
个人互联网空间与客户化 Hacking MySpace: Mods and Customizations to make
¥198.90
企业与全球贫困:创造社会经济价值的解决办法 BUSINESS SOLUTIONS FOR THE GLOBAL POOR
¥437.10
人力资源计划评估:业绩最大化6阶方法 Evaluating Human Resources Programs:
¥278.10
销售前神奇数字管理指南 Magic Numbers for Sales Management
作者简介:John Davis is a Practice Associate Professor of Marketing at Singapore Management University where he is also Director of the Centre for Marketing Excellence. He is the author of Measuring Marketing: 103 Key Metrics Every Marketer Needs and Magic Numbers for Consumer Marketing, and is founder of Brand New View, a global consulting and training company. John teaches and consults with companies around the world, is a featured speaker at conferences, and is regularly sought by news media for his views on marketing, sales and branding. He has founded two award-winning companies and led marketing teams at Nike, Informix and Transamerica. He earned his MBA from Columbia University and his BA from Stanford University.
¥158.40
作者简介: Miriam Carver has worked with boards in both public and nonprofit sectors in North America, Europe, and Southeast Asia. She is coeditor of the bimonthly Board Leadership and coauthor of the books A New Vision of Board Leadership, The Board Member's Playbook, and the CarverGuide Series on Effective Board Governance.
¥286.00
小本经营 Wiley Pathways Small Business Management
¥357.30
品牌创新宣言: 如何创建品牌,重新定义市场与挑战常规BRAND INNOVATION MANIFESTO
¥317.80定价:¥361.15 (8.8折)
CFO透视:通过金融企业过程外源实现高业绩CFO INSIGHTS
作者简介: Stewart Clements is president of Accenture Finance Solutions (AFS), Accenture's finance and accounting outsourcing business. In this role he is responsible for the business strategy; development of Accenture's delivery centre network; finance- and outsourcing-focused assets and tools; and the management and development of organisational capabilities. He has more than 18 years experience in finance change programs and finance outsourcing. Mr. Clements is a Chartered Accountant and has a degree in Accountancy from Glasgow University. Based in London, he has been with Accenture for nearly 20 years.
¥421.20
21日将你的愉快转为利润 Be Your Own Guru: Personal and Business Enlight
¥118.80
企业家经营诀窍 Bottled for Business: The Less Gassy Guide to Entrep
¥134.60
培训活动的101种方法101 WAYS TO MAKE TRAINING ACTIVE, 2ND EDITION
作者简介: Mel Silberman is former professor emeritus of adult and organizational development at Temple University, where he received its Great Teacher Award. He is also president of Active Training, Princeton, New Jersey, a consulting firm that provides courses on active training techniques, interpersonal intelligence, and team facilitation. He is the author and editor of over 30 books, including Active Training, The Best of Active Training, and The 60-Minute Active Training Series.
¥445.10
成为大师级管理者:竞争价值途径 Becoming a Master Manager: A Competing Value
作者简介: Robert E. Quinn is the Margaret Elliott Tracy Collegiate Professor in Business Administration & Professor of Management and Organizations at the University of Michigan. He has published many papers and books on management and organization, but Professor Quinn is particularly interested in issues concerning leadership, vision and change. He has an applied orientation and has 25 years of experience in working with executives on issues of organizational change. He has been involved in the design and execution of numerous large-scale change projects. He has worked with a large percentage of the Fortune 500 companies. He teaches in both the MBA and Executive Education Programs at the University of Michigan and is known for innovative instructional efforts. Professor Quinn is also a fellow of the World Business Academy.
¥604.60
强有力的展览营销学:成功的贸易展览、会议与客户展示指南大全/BARRY SISKIND POWERFUL EXHIBIT
¥207.40
绩效顾问操作手册:组织改善的工具与技巧 The Performance Consultant's Fieldbook:
¥397.80
高效训练(修订版) MASTERFUL COACHING, REVISED EDITION
¥317.80
在eBay上赚钱的非官方指南 THE UNOFFICIAL GUIDE TO MAKING MONEY ON EBAY
¥150.80
缘何作哑、病态与破产以及如何优胜、安好与富有 WHY YOU’RE DUMB, SICK, AND BROKE...AN
¥198.50
移动世界:说服你的听众,转变思想,实现你的目标 Move the World
¥198.90
如何与客户谈话:时刻创造深刻印象的MAGIC系统 How to Talk to Customers:
作者简介: Diane Berenbaum, a senior vice president and owner of Communico Ltd., has helped foster and build strong, long-lasting client relationships for the company. Diane has authored numerous articles and has delivered training and coaching services to both senior leadership teams and front-line associates for over twenty-five years.
¥182.20
互惠信贷与金融'THE SWAPS & FINANCIAL DERIVATIVES LIBRARY:
¥3579.8
版权手册:从美国广告文书写家那里摘录强而有力的广告与营销指南/THE ADWEEK COPYWRITING HANDBO
¥153.50
年销售百万美元创收:通过客户推举的销售成功 Creating a Million-Dollar-a-Year Sales
作者简介: PAUL McCORD is a speaker, sales trainer, and consultant with over twenty years' experience training sales personnel from every imaginable industry. His sales training and consulting company, McCord and Associates, is a Houston-based firm that focuses on helping small to medium-sized companies develop their sales teams.
¥158.40
选择性确认战略:开发新的及具有杠杆作用的现存有效证据 Alternative Validation Strategies
¥596.60
破解 Roomba:ExtremeTechTM Hacking Roomba: ExtremeTech
¥198.90
销售主管宝典CHIEF CUSTOMER OFFICER: GETTING PAST LIP SERVICE TO PA
¥222.30
看这、听那、点击:让你不断消费的媒体背后3000亿美元的商业 Watch This, Listen Up, Click
作者简介: David Verklin is chief executive of the largest independent media buying operation in the world, Carat Americas and Asia, with $5.5 billion in annual billings. He speaks to management executives both inside and outside the worlds of marketing, media and management. Recently, The Myers Report named him one of the American media industry’s most influential people. He is regularly quoted in The New York Times, The Wall Street Journal, USA Today, the Washington Post and the trade press and serves as a media analyst for CNBC, ESPN and MSNBC.
¥198.90
具有骨干和精神的执行教练 Executive Coaching with Backbone and Heart
¥357.30
让专业服务走向市场MARKETING THE PROFESSIONAL SERVICES FIRM
作者简介: Laurie Young is a specialist in the marketing of services and customer care. His career includes senior positions with PricewaterhouseCoopers, BT and Unisys. Before joining PwC, where he oversaw a total marketing team of some 300 people and a budget spend of around $80 million, he founded, built and sold his professional services company specialising in services marketing. During that period he advised a number of major international blue-chip organisations on the contribution of services marketing programmes to shareholder value.
¥357.60
成功企业如是说 The ParentPreneur Edge
¥198.90
冲突协调领导者手册 BECOMING A CONFLICT COMPETENT LEADER
作者简介: Craig E. Runde is director of new program development at the Leadership Development Institute at Eckerd College, St. Petersburg, Florida.
¥238.30定价:¥270.75 (8.81折)
¥1049.8
¥437.40
学习管理系统的另一窗口(LEARNING RANTS, RAVES, AND REFLECTIONS)
作者简介: Elliott Masie is president of the MASIE Center and is an internationally-recognized speaker, futurist, humorist, author, and consultant on the critical topics of technology, business, learning, and workplace productivity. Masie is the editor of Learning Trends, an internet newsletter and a regular columnist in professional publications. He also leads the Learning CONSORTIUM, a coalition of 200 Fortune 500 companies cooperating on the evolution of learning strategies.
¥254.20
领导盲点及他们会怎么做 Leadership Blind Spots and What To Do About Them
¥381.00
Pfeiffer年鉴2007:咨询(CD) The 2007 Pfeiffer Annual : Consulting
¥596.60
CFO视野:高效业绩获得 CFO INSIGHTS - DELIVERING HIGH PERFORMANCE
¥445.10
指引成长:乌姆普夸银行如何创造了独具风格的文化 Leading for Growth: How Umpqua Bank
¥198.90
在中国的跨国企业 The Multinational Corporation in China: Controlling
¥556.20
事业定位:自我评估 第3版 Career Anchors: Self Assessment
¥118.80
成为战略领导:在组织的持久成功中发挥你的作用 BECOMING A STRATEGIC LEADER
¥254.20
网络商标:如何从你的商标IP中了解并获得最大利益 Logos and No Gos:
作者简介: Geoff Steward qualified as a solicitor at Macfarlanes in 1995. In 2002 he became a partner in the Litigation Department and now heads the firm’s contentious intellectual property practice. He regularly advises on trade mark, copyright, database right, designs (registered and unregistered), passing off and domain name disputes involving clients in the television, sports, newspaper, retail and food and drink industries. Geoff acted on the widely reported Davidoff parallel importing case which was referred to the European Court of Justice and has particular expertise in grey market goods. He also advises on sales promotion and advertising/copy clearance issues as well as brand strategy generally and managing trade mark portfolios. Geoff is a member of The Intellectual Property Lawyers Organisation (TIPLO), an associate member of the Institute of Trade Mark Agents (ITMA) and sits on the Editorial Board of Trademark World. Macfarlanes is widely recognised as one of a handful of high quality
¥381.00
比较风险评估:理念、问题与应用 Comparative Risk Assessment: Concepts, Probl
¥795.50
商誉的影响:通过具吸引力的企业加强非赢利/LEVERAGING GOOD WILL
¥278.00定价:¥315.95 (8.8折)
¥158.70
项目管理人员要素:激发团队及其动力的概念、工具与技巧 Human Factors in Project Manageme
¥357.30
eBay亿万富翁俱乐部:建立规模更大更有利可图的网上商业独家秘密 The eBay Billionaires' Club
¥198.90
iPod购买使用指南 iPod?Fully Loaded: If You've Got It, You Can iPod
作者简介: ANDY IHNATKO has written for every magazine with "Mac" in its name and is currently the Chicago Sun-Times technology columnist. Self-described as "the world's 42nd most beloved industry personality," he is the author of The Mac OS X Book, also from Wiley.
¥158.40
(人力资源管理的幻数)THE MAGIC NUMBERS FOR HUMAN RESOURCE MANAGEMENT
¥230.50
杰出人物决策明鉴 Great People Decisions: Why They Matter So Much
作者简介: Claudio Fernandez Araoz is a partner and member of the global executive committee in the leading executive search firm Egon Zehnder International, where he has spent more than twenty years filling executive positions in major businesses throughout the world. He holds an MBA from Stanford and has previously worked for McKinsey & Company. His bestselling articles have been published in leading business publications, including the Harvard Business Review and the MIT Sloan Management Review.
¥238.50
企业升级:21天重燃企业精神 Business Upgrade
¥87.10
90个世界级培训者的90个经典活动指南 90 World-Class Activities
¥317.70
有效公共管理者:角色伦理学方法 The Responsible Administrator
¥397.80
设施高级战略:应对艰难局面的工具与技能ADVANCED FACILITATION STRATEGIES
¥397.40
周末MBA傻瓜书 Weekend MBA for Dummies
¥206.80
动机营销:打动顾客的秘诀Motivational Marketing
¥198.90
企业家战略:新兴市场的新技术 Entrepreneurial Strategies: New Technologies
¥556.20
常规电子邮件营销:如何利用世界上最好的营销工具 Email Marketing By the Numbers:
作者简介: Chris Baggott is cofounder of ExactTarget, a leading email software firm, and CEO of Compendium, a blogging software company. A regular speaker on database and email marketing, he has presented at such venues as the Harvard Business School Entrepreneurship Conference, Ad:Tech, the American Advertising Federation, and the American Marketing Association, among others.
¥198.90
开酒吧傻瓜书 Running a Bar For Dummies
¥174.20
项目管理入门 第2版 Project Management For Dummies
¥174.20