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Product Details 基本信息 ISBN-13 书号 9780367725747 Author 作者 Mukhopadhyay Sandip Format 版本 平装-胶订 Pages Number 页数 320页 Publisher 出版社 Routledge India Publication Date 出版日期 2021-09-24 Language 语种 其它(含多语) Book Contents 内容简介 Information Technology (IT) is an essential core of the economy today. Corporations and governments worldwide rely on it to drive their core strategy, and develop and execute business models. Amounting to over 3 trillion US dollars of worldwide spending, the growing significance of the IT industry in the global economy is now well established. Hence, it is crucial to understand the marketplace within which it exists, and this book presents a systematic analysis of the processes, techniques and methods involved in IT sales and marketing. Selling IT:Integrates a large IT provider’s selling process with the enterprise user’s IT buying process to hig
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