如何打造用户喜爱的产品? 无论是产品经理,还是产品设计师;无论是蓄势待发的创业型公司,还是一筹莫展的大企业,大家都在思考这个问题。 怎样打造用户喜爱的产品? 好产品具备三个基本条件:价值、可用性、可行性,三者缺一不可。 如何挑选有潜力的产品? 如何证明产品设计符合用户需求? 如何确认产品设计满足三个基本条件? 如何运用敏捷方法管理产品? 如何协调公司高管、客户、营销人员、开发人员、设计师的要求和意见? Marty Cagan总结20余年软件产品管理经验,直指产品研发流程存在的弊病,为产品经理答疑解惑、指点迷津。
¥20.00定价:¥40.00 (5折)
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Product Details 基本信息 ISBN-13 书号 9781510710368 Author 作者 Marty Noble Format 版本 平装-胶订 Pages Number 页数 104页 Publisher 出版社 Skyhorse Publishing, Inc./ Sky Pony Press Publication Date 出版日期 2016-03-01 Shipping Weight 商品重量 0.80 Language 语种 其它(含多语)
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启示录2:打造优秀的产品团队 《启示录》出版12年之后Marty Cagan又一力作,从产品负责人的角度阐述,源自苹果、谷歌、奈飞等公司产品领导力内训课,聚焦如何打造自主型产品组织。
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