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Product Details 基本信息 ISBN-13 书号 9781032426280 Author 作者 Hair Jr Joe Format 版本 平装-胶订 Pages Number 页数 508页 Publisher 出版社 Routledge Publication Date 出版日期 2023-07-25 Product Dimensions 商品尺寸 254 x 178 mm (7 x 10) Language 语种 其它(含多语) Book Contents 内容简介 Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions.Covering both qualitative and quantitative analysis, the book explores critical topics, including ethics in business research, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing busine
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Product Details 基本信息 ISBN-13 书号 9780367196189 Author 作者 Joe F. Hair Jr. Format 版本 平装-胶订 Pages Number 页数 null页 Publisher 出版社 Routledge Publication Date 出版日期 2019-10-29 Product Dimensions 商品尺寸 7-1/2 x 9-1/4 Language 语种 其它(含多语) Book Contents 内容简介 The 4th edition of Essentials of Business Research Methods explains research methods and analytical techniques for individuals who aren’t data scientists. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions.
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Product Details 基本信息 ISBN-13 书号 9783030805180 Author 作者 Joseph F. Hair Jr. Format 版本 精装 Pages Number 页数 220页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2021-09-16 Language 语种 其它(含多语) Book Contents 内容简介 Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. Researchers appreciate the many advantages of PLS-SEM such as the possibility to estimate very complex models and the method’s flexibility in terms of data requirements and measurement specification.This practical open access guide provides a step-by-step treatment of the major choices in analyzing PLS path models using R, a free software environment for statistical computing, which runs on Windows, macOS, and UNIX computer platforms. Adopting the R software’s SEMinR package
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