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Product Details 基本信息 ISBN-13 书号 9780071545211 Author 作者 Rohit Bhargava Format 版本 精装 Pages Number 页数 302页 Publisher 出版社 McGraw-Hill Professional Publication Date 出版日期 2008年5月1日 Product Dimensions 商品尺寸 14.7 x 2.4 x 21.5 cm Shipping Weight 商品重量 494 g Language 语种 英语 Book Description 内容简介 The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe. . . Perso
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Pilgrimage to Warren Buffett's Omaha: A Hedge Fund Manager's
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Leadership in the Era of Economic Uncertainty: The New Rules
Product Details 基本信息 ISBN-13 书号 9780071626163 Author 作者 Ram Charan Format 版本 精装 Pages Number 页数 160页 Publisher 出版社 McGraw-HillProfessional Publication Date 出版日期 2008年12月22日 Product Dimensions 商品尺寸 14.4 x 1.6 x 24.1 cm Shipping Weight 商品重量 363 g Language 语种 英语 Book Contents 内容简介 "There is no better person than Ram Charan to provide adviceon managing in a downturn." --Larry Bossidy, Former Chairman and CEO Honeywell InternationalInc. As a business leader today, you face an unprecedented challenge:the worldwide economic downturn. Cash and credit are dwindling,sales forecasts are dismal, and morale is sinking. This is not atime to reflect. It is a time to act, decide, and energize yourpeople...with urgency... This is your moment. Are you up to the task? In Leadership in the Era of Economic Uncertainty , RamCharan helps you steer your business through the mine
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