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Product Details 基本信息 ISBN-13 书号 9783030953485 Author 作者 Juliann Allen Format 版本 平装-胶订 Pages Number 页数 598页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2023-06-30 Product Dimensions 商品尺寸 9.21 x 6.14 x 1.31 Shipping Weight 商品重量 979g Language 语种 其它(含多语) Book Contents 内容简介 For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and impactful responses by marketers to the current multi-faceted global challenge array. The volume proposes that marketers strive to continue to offer value in a socially responsible way to the consumers within. Articles in this volume explore the influence o
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