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导语_点评_推荐词
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作者简介:Avinash K. Dixit is John J.F. Sherrerd University Professor of Economics at Princeton University, where he offers his popular freshman course in game theory. He is among the world’s leading economists, having made fundamental contributions in several major fields, including Game Theory. He is world famous. He is the author of many books, including Thinking Strategically (Norton, 1991), Investment Under Uncertainty (Princeton UP, 1994), and The Art of Strategy (Norton, 2009).^Barry J. Nalebuff is the Milton Steinbach Professor at the Yale School of Management. Nalebuff applies game theory to business strategy and is the co-founder of one of America's fastest-growing companies, Honest Tea.
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本书的组织结构遵循了营销调研过程的逻辑性。作者从探讨营销调研的范围入手,提供了问题确定及整个营销调研过程的概要。接下来是对全球信息系统和互联网的讨论,包括数据收集的许多*的信息技术和方法。接着,对探索性调研及二手数据的收集的需要进行了解释。然后讨论了原始数据收集的调研设计、调查、观察调研以及实验。接下来是对于测量和问卷的实用性解释,并检验了抽样设计和样本容量。*后,解释了基本数据分析,并说明了高级数据分析的概念性概要。本书适合市场营销专业师生、MBA学生及企业高级管理人员用作教材或参考读物。
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本书在认可卓越领导五种习惯行为的重大作用基础上,阐述了五种习惯行为在实际工作中如何落实的问题。
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The Art of Strategy: A Game Theorist's Guide to Success in B
It is an easy read and is written in a lively tone-which is not something I particularly recall from my lectures in the 1980s. Long live economics!" John Burns, The Times Higher Education "Unlike most of the ranks of management advice books which pad out bookshop business sections, here is one which is rigorous, fun and extremely useful all at the same time.
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Product Details 基本信息 ISBN-13 书号 9783030060305 Author 作者 Barry J. Babin Format 版本 精装 Publisher 出版社 Springer International Publishing Publication Date 出版日期 2019-03-25 Language 语种 其它(含多语) Book Contents 内容简介 This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his writings, leadership and mentoring has had a profound influence on marketing and other fields of business research. He is widely known for sidestepping mathematically complex ways of teaching statistical approaches with an eye toward making the tools accessible to the average behavioral researcher. Joe is also a bona fide researcher whose work has had a massive impact on marketing and business research in general. The book provides revealing insights on his works and acknowledges his role as an outstanding teacher and mentor who has shaped generations of researchers.
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