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Product Details 基本信息 ISBN-13 书号 9783790827682 Author 作者 Pfeiffer Format 版本 精装 Pages Number 页数 250页 Publisher 出版社 Physica-Verlag Publication Date 出版日期 2011-12-23 Shipping Weight 商品重量 573g Language 语种 英语 Book Contents 内容简介 This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that help online shoppers to compare and evaluate product information. Consumers can, for instance, exclude products that do not meet certain criteria, they can highlight certain information or they can assign ratings of different kinds.? Interactive decision aids are important, because finding the preferred product in a short amount of time increases both the customers’ satisfaction and, in turn, the sales volume.This book includes a detailed deion of decision aids, closely studies how decision aids are related to the
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