预订 Technology Acceptance, Path Dependence, and the Demand fo 国外库房发货,通常付款后3-5周到货
¥1217
预订 Virtual Team Collaboration: A Guide for Individual Team M 国外库房发货,通常付款后3-5周到货
¥304.00
预订 33 Phenomena of Purchasing Decisions: Understanding Custo 国外库房发货,通常付款后3-5周到货
¥851.00
预订 Organizational Design in a Complex and Unstable World: In 国外库房发货,通常付款后3-5周到货
¥608.00
预订 The Ecological Modernization of the Chemical Industry: Pr 国外库房发货,通常付款后3-5周到货
¥1339
预订 Advances in Advertising Research (Vol. XII) 国外库房发货,通常付款后3-5周到货
¥1948
【预订】Careful Interventions 9783658440084 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658440084 Author 作者 Maximilian Krüger Format 版本 平装-胶订 Pages Number 页数 270页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2024-03-28 Language 语种 其它(含多语) Book Contents 内容简介 In 2015 and 2016 more than a million people sought refuge from conflict and hardships in Germany. While the response was ambivalent, across the country large networks of supporters formed, offering various kinds of assistance to the arriving persons. This book takes these developments as a starting point. It reports on an HCI project, building on the emancipatory traditions of Participatory Design and the Socio-Informatics approach, aiming to develop assistive technologies for forced migrants as well as their supporters. It focusses on the design process and reflects on the nature of intervening through participatory desig
¥1123
【预订】Description and Analysis of Factors That Generate Accept 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658441432 Author 作者 Rico Schwarzkopf Format 版本 平装-胶订 Pages Number 页数 261页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2024-03-25 Language 语种 其它(含多语) Book Contents 内容简介 Sales processes in the business customer segment are increasingly taking place on a multi-person level. In order to ensure that technical experts and decision-makers can be adequately deployed in the selling center, sales associates usually carry out leadership tasks. The leadership of the selling center participants plays a crucial role when it comes to acting in a coordinated and professional manner towards the customer. However, this presupposes that a sales associate is accepted in the leadership role by all participants involved. This book examines the factors that generate acceptance of leadership within selling center
¥1012
【预订】Logistics Real Estate 9783658428365 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658428365 Author 作者 To Tran Quach Format 版本 平装-胶订 Pages Number 页数 94页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2024-02-24 Language 语种 其它(含多语) Book Contents 内容简介 This research examines the evaluation criteria for logistics real estate and explores the implementation of future trends from an investor’s perspective, with a specific focus on European logistics real estate as an asset class. Eight industry experts were interviewed to understand the current state of the European logistics real estate market and predict its future development, providing readers with guidance for investments. Adjusting for risks associated with the political and economic climate may exert pressure on investment returns. Nevertheless, European logistics real estate remains an attractive investment opportunity
¥677.00
【预订】Successful Product Management 9783658382780 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658382780 Author 作者 Klaus J. Aumayr Format 版本 平装-胶订 Pages Number 页数 321页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2024-02-08 Product Dimensions 商品尺寸 9.61 x 6.69 x 0.71 Shipping Weight 商品重量 1.19磅 Language 语种 其它(含多语) Book Contents 内容简介 Learn everything about professional product management in this bookIf you have always wanted to actively market your products, this is the book for you. This tool box for professional product management and product marketing delivers what it promises - here you get a comprehensive, indispensable and proven work aid. Klaus Aumayr shows how you can optimally manage the increasingly complex tasks and requirements for product managers. Master the complex tasks of product management with confidenceThe success of a product is primari
¥617.00
【预订】Investments in Pop-up Stores 9783658428334 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658428334 Author 作者 Alessia Breda Format 版本 平装-胶订 Pages Number 页数 128页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2023-11-30 Language 语种 其它(含多语) Book Contents 内容简介 This book focuses on two key challenges: the negative impact on property value and higher vacancy risk for pop-up shops. It suggests alternative rental models based on footfall and customer conversion rates and provides a strategic framework for real estate investors to develop and manage pop-up stores. The empirical study emphasizes the importance of data availability, market fundamentals, and the potential of the operator model for managing pop-up retail spaces.The retail real estate market in Switzerland comprises about 13.0% of total commercial areas. The growth of e-commerce, accelerated by the COVID-19 pandemic, is causin
¥676.00
【预订】The Transition to Smart Mobility 9783658430009 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658430009 Author 作者 Leander Kauschke Format 版本 平装-胶订 Pages Number 页数 294页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2023-11-07 Product Dimensions 商品尺寸 8.27 x 5.83 x 0.71 Shipping Weight 商品重量 0.92磅 Language 语种 其它(含多语) Book Contents 内容简介 Most contemporary notions of the fairly recent concept ‘smart mobility’ portray an imminent transition of similar socio-economic consequences as the shift from horses to automobiles did 100 years ago. Present book thus offers an in-depth look at the variables involved in the equation of smart mobility acceptance (1) and envisaged institutional change (2).Both views are embedded in the Multi-Level Perspective. Study 1 develops a structural equation model in SmartPLS. Use cases cover eBikes (N=537), mobility-as-a-service (N=
¥936.00
【预订】Extending the Complexity of the Leaky Pipeline Phenomeno 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658430856 Author 作者 Anna Wolfram Format 版本 平装-胶订 Pages Number 页数 74页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2023-11-05 Product Dimensions 商品尺寸 8.27 x 5.83 x 0.23 Shipping Weight 商品重量 0.29磅 Language 语种 其它(含多语) Book Contents 内容简介 ?In the realm of global innovation, STEM powers knowledge-based societies. However, ongoing gender disparities curtail the complete utilisation of human capital. As argued in the goal congruity theory, women’s choices to communal goals prompts female exits from STEM. Exploring this theory in natural science and academia, two questions arise: 1) Does the ’leaky pipeline’ persist, and where are gaps 2) Do female scientists leave to afford other goals? Stats show early career gender balance, but senior positions lack women. Nota
¥832.00
【预订】Financial Management of Family Businesses 9783658422110 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658422110 Author 作者 Thomas Zellweger Format 版本 精装 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2023-10-01 Language 语种 其它(含多语) Book Contents 内容简介 Financial management in family businesses is a special challenge. CFOs in particular are often at the crossroads of various interests and roles. However, not least the public reticence of family businesses has so far ensured that there is a lack of knowledge about these interrelationships. A specialist circle of CFOs from large German-speaking family businesses is dedicated at the Center for Family Business at the University of St.Gallen (Switzerland) to discuss these issues . In this book, these experts share their wealth of knowledge and experience with the public for the first time. Along a five-step model, they shed light on key areas of responsibility that go
¥936.00
【预订】Multivariate Analysis 9783658404109 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658404109 Author 作者 University of Münster Format 版本 平装-胶订 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2023-06-24 Language 语种 其它(含多语) Book Contents 内容简介 Data can be extremely valuable if we are able to extract information from them. This is why multivariate data analysis is essential for business and science. This book offers an easy-to-understand introduction to the most relevant methods of multivariate data analysis. It is strictly application-oriented, requires little knowledge of mathematics and statistics, demonstrates the procedures with numerical examples and illustrates each method via a case study solved with IBM’s statistical software package SPSS. Extensions of the methods and links to other procedures are discussed and recommendations for application are given. An introductory chapter pr
¥468.00
【预订】The Effects of Impartiality Disclosure on Brand Objectiv 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658413637 Author 作者 Corina Oprea Format 版本 平装-胶订 Pages Number 页数 264页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2023-06-12 Product Dimensions 商品尺寸 8.27 x 5.83 x 0.65 Shipping Weight 商品重量 0.84 Language 语种 其它(含多语) Book Contents 内容简介 Regulation stipulates that social media Influencers on Instagram need to disclose sponsorship information when a relationship exists between the brand and the influencer. While influencers may simply use the Instagram disclosure label “Paid partnership with brand X”, others add additional messages or hashtags which express that the opinions voiced in Instagram posts are honest. This study examines how emphasizing “honest opinions” in sponsored and not sponsored Instagram posts affects consumers’ responses. Second, it explor
¥936.00
【预订】Chairperson Succession 9783658408169 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658408169 Author 作者 Germann Format 版本 平装-胶订 Pages Number 页数 261页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2023-05-16 Language 语种 其它(含多语) Book Contents 内容简介 This open access book empirically analyses the competences (input), moderators (process), and disclosure (output) of board chair succession practices for publicly listed organisations in Switzerland. As primus inter pares (Latin for first among equals), the chair of the board of directors holds a unique organisational position. For fulfilling the non-transferable duties pursuant to Article 716a revCO, it is essential that the chair is a person who has rational economic and socio-emotional skills. To date, however, it is unclear how organisations structure the search for a chairperson. On the one hand, this ambiguity arises from a leg
¥416.00
【预订】The new online trade 9783658407568 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658407568 Author 作者 Gerrit Heinemann Format 版本 平装-胶订 Pages Number 页数 504页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2023-04-15 Language 语种 其它(含多语) Book Contents 内容简介 This book presents developments and future trends in e-commerce, which is shaped by customers’ new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the ’lessons learned’ of the past years are. The 12th edition describes which new approaches will shape the future
¥936.00
【预订】Identity-Based Brand Management 9783658401887 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658401887 Author 作者 Christoph Burmann Format 版本 平装-胶订 Pages Number 页数 200页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2023-03-26 Language 语种 其它(含多语) Book Contents 内容简介 This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived by consumers and other audiences. The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment. Further topics covered are international brand management, brand m
¥385.00
【预订】Conference Proceedings Trends in Business Communication 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658406189 Author 作者 Peter Schneckenleitner Format 版本 平装-胶订 Pages Number 页数 222页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2023-03-19 Language 语种 其它(含多语) Book Contents 内容简介 The academic conference Trends in Business Communication (TIBCOM) addresses current and upcoming trends in the communication sector. International scientists present their new findings in the fields of marketing and communication after a peer-review process. The presented content will be mapped and submitted in form of Full Scientific Papers and will be the subject of this conference proceedings. The international conference took place virtually on December 9, 2022.The Editors?Prof. (FH) Dr. Peter Schneckenleitner is Professor for Communication Management for the Bachelor Marketing & Communication Management and the Ma
¥1040
【预订】Corporate Finance 9783658406660 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658406660 Author 作者 Enzo Mondello Format 版本 精装 Pages Number 页数 1135页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2023-03-19 Language 语种 其它(含多语) Book Contents 内容简介 This book describes the theory and practice of corporate finance. Corporate finance focuses on investment activities in property, plant and equipment’s and financial assets, working capital management, and financing activities. The book can be used at universities in intermediate semesters as well as in continuing education courses. In addition, it is also suitable for practitioners who work in the financial management area of a company and want to acquire a sound understanding of corporate finance. In addition to theory, practical issues such as determining the cost of capital at the company and project level are also covered.The
¥1560
【预订】Design and Evaluation of an E-Learning Artefact for the 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658407308 Author 作者 Felix Garayo Maiztegui Format 版本 平装-胶订 Pages Number 页数 182页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2023-03-14 Product Dimensions 商品尺寸 8.27 x 5.83 x 0.47 Shipping Weight 商品重量 0.61 Language 语种 其它(含多语) Book Contents 内容简介 The objective of this study is to create a new e-learning artefact for SAP S/4 Hana training purposes. Based on Design Science Research, a new prototype of an e-learning artefact has been developed. The prototype is grounded on didactic and information systems theories, as well as models. The aim of this new prototype is to transfer knowledge of business processes with the new Enterprise Resource Planning (ERP) SAP S/4 HANA in an effective and efficient way. The study is validated through an experiment with a treatment and
¥843.00
【预订】Advances in Advertising Research (Vol. XII) 978365840428 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658404284 Author 作者 Alexandra Vignolles Format 版本 精装 Pages Number 页数 332页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2023-03-03 Language 语种 其它(含多语) Book Contents 内容简介 This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership.
¥1450
【预订】Quick Guide Crypto Assets 9783658404611 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658404611 Author 作者 Hannah Appel Format 版本 平装-胶订 Pages Number 页数 77页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2023-02-27 Language 语种 其它(含多语) Book Contents 内容简介 In this book, the complex topic of crypto securities is presented in a compact, understandable and practical manner. In addition to conveying the fundamentals and technical background of the crypto market, a classification in the various areas of supervisory law is made. The focus is on German law, although reference is also made to the European equivalence standards. In order to succeed in a correct classification into European financial market law, both the Liechtenstein law on tokens and VT service providers and the European proposal for a regulation on markets for crypto assets are discussed in detail and compared with the Ge
¥520.00
【预订】Technology-Oriented Customer Touchpoints in Context of S 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658405533 Author 作者 Tobias R?ding Format 版本 平装-胶订 Pages Number 页数 245页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2023-02-18 Language 语种 其它(含多语) Book Contents 内容简介 In this book, Tobias R?ding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays. In particular, the interaction of technology use and the frontline employee is also considered and a special focus is placed on aspects of data disclosure by customers. In this context, the essays concentrate in varying degrees on the social interaction between customer, frontline employee and a service-technology, as well as on the balancing of benefits and risks for the customer in a possible disclosure of personal informat
¥788.00
【预订】Electronic Procurement of Transportation Services 978365 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658404024 Author 作者 Philipp Sylla Format 版本 平装-胶订 Pages Number 页数 310页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2023-02-18 Product Dimensions 商品尺寸 8.27 x 5.83 x 0.76 Shipping Weight 商品重量 0.98 Language 语种 其它(含多语) Book Contents 内容简介 This book deals with the electronic procurement of transportation services. It provides an overview of the fundamentals for the procurement of transportation services, including the relevant objectives, involved parties, and processes. A focus is set on Electronic Transportation Marketplaces (ETMs) which offer main functionalities for the procurement of transportation services on the spot and contract market as well as additional functionalities to improve further processes (e.g., time-slot management). Even though such marketplaces
¥843.00
【预订】Digitalization and Artificial Intelligence 9783658403829 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658403829 Author 作者 Thomas Schneider Format 版本 平装-胶订 Pages Number 页数 99页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2023-02-16 Language 语种 其它(含多语) Book Contents 内容简介 The possibilities and limits of digitalization in general and artificial intelligence in particular are demonstrated in a practice-oriented manner. Ways to generate and secure competitive advantages are presented. The topic is examined from the perspective of the company, the function of controlling and the personal position in controlling. The aim is rather to accompany the reader in the concrete implementation than to present a uniform guide.
¥608.00
【预订】Automated Pattern Recognition of Communication Behaviour 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658405335 Author 作者 Muhammed Fatih Kaya Format 版本 平装-胶订 Pages Number 页数 164页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2023-02-14 Product Dimensions 商品尺寸 8.27 x 5.83 x 0.39 Shipping Weight 商品重量 0.50 Language 语种 其它(含多语) Book Contents 内容简介 The world of digitalisation is changing the way how people and business companies communicate with each other. Electronic negotiations represent one of the most important forms of business communication and can influence the successes and failures of companies in a significant way, whether in interorganisational or intraorganisational processes. Analysing negotiation interactions to determine pattern-based peculiarities in the communication offers new value-adding information concerning the management of optimised communicatio
¥832.00
【预订】Reframe Team Reflexivity – Realize Do No Harm 9783658404 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658404321 Author 作者 Felix Wittke Format 版本 平装-胶订 Pages Number 页数 161页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2023-02-14 Product Dimensions 商品尺寸 8.27 x 5.83 x 0.41 Shipping Weight 商品重量 0.53 Language 语种 其它(含多语) Book Contents 内容简介 Team reflexivity has gained increasing research attention as an effective response to the core challenge of constant learning, innovation, and adaptation in teams due to changing circumstances. Under the right conditions, empirical studies have found that team reflexivity can improve team performance, team learning, team innovation, team creativity, and team member well-being. Thus, research shows that team reflexivity is an effective means to improve teamwork and team outcomes. This book addresses the problem that team reflexivity r
¥831.00
【预订】System of Negotiations 9783658402648 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658402648 Author 作者 René Schumann Format 版本 精装 Pages Number 页数 134页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2023-02-04 Language 语种 其它(含多语) Book Contents 内容简介 This book presents criteria and recommendations for successful negotiations. The System of Negotiations, which was developed on a scientific basis for this purpose, clearly illustrates the most important steps, tools and applications. By using game theory and behavioral economics, the success of negotiations in purchasing can be systematically maximized. At the same time, transparency and fairness offer a high level of acceptance among negotiating partners. To this end, numerous practical examples are used to show how contracts can be awarded in the event of competition between suppliers, and how various auction formats and different
¥728.00
【预订】Winning Hearts and Minds - How Central Banks went green 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658402419 Author 作者 Fiona Hauke Format 版本 平装-胶订 Pages Number 页数 60页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2023-01-26 Product Dimensions 商品尺寸 8.27 x 5.83 x 0.18 Shipping Weight 商品重量 0.24 Language 语种 其它(含多语) Book Contents 内容简介 In this book, the author traces the emergence of the climate-related financial risks (CRFR) policy norm in central banking. During recent years, Central Banks (CBs) have increasingly started to care about climate change. This development is puzzling and has received surprisingly little scholarly attention so far. Why is it that CBs with a very narrow mandate like the ECB, start to tackle CRFR What makes CBs adopt a new policy norm on climate change and sustainable development although this provokes discussions about their independence?
¥788.00
【预订】Successful negotiation with the Driver Seat Concept 9783 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658399337 Author 作者 Hermann Rock Format 版本 精装 Pages Number 页数 449页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2023-01-25 Language 语种 其它(含多语) Book Contents 内容简介 With this book, Hermann Rock provides time-structured core strategies for conducting negotiations that can be directly applied in practice. The author’s expertise comes primarily from his own negotiations in the context of M&A transactions and shareholder agreements with managers, taking into account the concept of crisis negotiation developed by the FBI, among others. However, the strategies/tactics presented are universally applicable to all types of negotiations in all areas of life, such as service, rental, car purchase and financing contracts. Three (scientifically based) basic strategies are presented, which the reader can appl
¥1040
【预订】Quick Guide Change Management for all Cases 978366266624 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783662666241 Author 作者 Thomas Lauer Format 版本 平装-胶订 Pages Number 页数 150页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2023-01-24 Language 语种 其它(含多语) Book Contents 内容简介 This Quick Guide to Change Management for all Cases serves as a short guide. It offers those responsible and those affected a quick overview of how corporate change can succeed. To ensure practical transfer, it provides valuable tips based on real-life experiences and illustrated by a series of case studies drawn from the author’s own research and consulting experience. In addition, there is an in-depth look at typical occasions of corporate change, such as business succession, acquisitions and mergers, digitalization and corporate growth or professionalization. The content: Change Management: A brief introduction Succ
¥555.00
【预订】Practice-Oriented Marketing 9783658397166 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658397166 Author 作者 Kreutzer Format 版本 平装-胶订 Pages Number 页数 650页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2023-01-03 Language 语种 其它(含多语) Book Contents 内容简介 This book provides a clear introduction to the fundamentals of marketing and is consistently oriented to the following guiding ideas:Ensuring a consistent transfer of theoretical approaches into practical implementations throughout all chapters.Integration of a variety of examples in order to make marketing directly comprehensible at all times.Clear presentation of goals, strategies, instruments and psychological explanations of marketing.A marketing book that has been consistently developed with and for its target group.The AuthorProf. Dr. Ralf T. Kreutzer is Professor of Marketing at the Berlin School of Economics and Law as well
¥1143
【预订】Opportunity Recognition 9783658398101 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658398101 Author 作者 Engelen Andreas Format 版本 平装-胶订 Pages Number 页数 300页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2023-01-03 Language 语种 其它(含多语) Book Contents 内容简介 The textbook contains a comprehensive presentation of tools that can be used to systematically generate innovative ideas for new business growth (’opportunities’). In practice, it can be observed that companies make considerable efforts to identify ideas for innovations that can decisively shape their industry. The reason for this is not least the knowledge that a missed wave of innovation can lead to major problems for the entire company. A central finding of business management research is that ideas for generating future growth opportunities are often not a product of chance, but the results of systematic analyses.The
¥1002
【预订】Process Optimization for Manufacturing Companies 9783658 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658396701 Author 作者 Stoesser Format 版本 平装-胶订 Pages Number 页数 105页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2022-12-31 Language 语种 其它(含多语) Book Contents 内容简介 This book explains a new, combined approach to optimizing processes in manufacturing companies. Building on well-known philosophies such as Lean Management, Six Sigma and Agile Methods/SCRUM as well as their methods and tools, it introduces the LEO-3D philosophy developed by the author and its versatile possibilities. LEO-3D combines the strengths of different philosophies and thus leads to optimal results.The content Development of process optimization LEO-3D Selected methods, tools and proceduresThe authorDr. Klaus Stoesser works as a management consultant and interim manager for corporate groups and medium-sized companies. After
¥623.00
【预订】Application of AI in Credit Scoring Modeling 97836584017 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658401795 Author 作者 Bohdan Popovych Format 版本 平装-胶订 Pages Number 页数 83页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2022-12-29 Product Dimensions 商品尺寸 8.27 x 5.83 x 0.24 Shipping Weight 商品重量 0.31 Language 语种 其它(含多语) Book Contents 内容简介 The scope of this study is to investigate the capability of AI methods to accurately detect and predict credit risks based on retail borrowers’ features. The comparison of logistic regression, decision tree, and random forest showed that machine learning methods are able to predict credit defaults of individuals more accurately than the logit model. Furthermore, it was demonstrated how random forest and decision tree models were more sensitive in detecting default borrowers.About the author MA Bohdan Popovych is a data scientist
¥832.00
【预订】Digital Mindsets 9783658397524 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658397524 Author 作者 Rauch Format 版本 平装-胶订 Pages Number 页数 200页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2022-12-27 Product Dimensions 商品尺寸 8.27 x 5.83 x 0.50 Language 语种 其它(含多语) Book Contents 内容简介 Digital technologies change employees’ working environments, methods and behaviours profoundly and are challenging employees’ very personal beliefs, attitudes and identities. Digital mindsets provide insight into an individual’s beliefs, attitudes and assumptions related to digitalisation. Strongly influencing employee behaviour, they play a major role in an organisation’s digital transformation. Building on research on mindsets, cognition and digitalisation, Ricarda Rauch analyses digital mindsets both conceptionally and empirically. Within one qualitative and two quanti
¥846.00
【预订】The Crucial Role of Mindsets in Innovation Efforts 97836 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658399696 Author 作者 Malte Krohn Format 版本 平装-胶订 Pages Number 页数 234页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2022-12-18 Product Dimensions 商品尺寸 8.27 x 5.83 x 0.53 Shipping Weight 商品重量 0.68 Language 语种 其它(含多语) Book Contents 内容简介 Innovation research has investigated the relevance of innovations for organizational competitiveness and the role of innovations for social as well as economic welfare. Accordingly, scholars and practitioners frequently emphasize the innovation processes that lead to desired innovative outcomes. Nevertheless, these innovation processes have to be carried out by motivated individuals. Increasingly, academic literature takes the mindsets of these actors into consideration. However, diverging conceptualizations limit our understanding of
¥884.00
【预订】Competence development in controlling 9783658393892 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658393892 Author 作者 Stephan Sch?ning Format 版本 平装-胶订 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2022-12-13 Language 语种 其它(含多语) Book Contents 内容简介 The book is considered a guideline for systemic personnel development in controlling of nationally and internationally active companies on the basis of a targeted development of competencies. In particular, the challenges posed by digitalization and globalization are considered and substantiated with the help of empirical studies. Employees and managers in controlling as well as HR managers in companies gain a deeper understanding of the necessity and the components of systematic personnel development. The goals are the formation of high-performance teams in controlling as well as the identification of personal career paths on the way to top management task
¥728.00
【预订】The Impact of Digitalization on Sports Broadcasting 9783 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658398682 Author 作者 Martin Hagelgans Format 版本 平装-胶订 Pages Number 页数 109页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2022-12-12 Product Dimensions 商品尺寸 8.27 x 5.83 x 0.29 Shipping Weight 商品重量 0.38 Language 语种 其它(含多语) Book Contents 内容简介 Sports streaming services offer consumers the ability to watch live sports events on a variety of devices such as a TV, laptop, tablet or smartphone. Compared to movie streaming services (e.g. Netflix), streaming sports events is very different as the time aspect plays a very important role. As soon as the respective live sporting event has taken place and has been broadcast live, the interest in this event drops rapidly. This book deals with the analysis of digital technologies and streaming technology on sports broadcasting. Th
¥832.00
【预订】Auto-Grader - Auto-Grading Free Text Answers 97836583920 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658392024 Author 作者 Robin Richner Format 版本 平装-胶订 Pages Number 页数 96页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2022-11-15 Language 语种 其它(含多语) Book Contents 内容简介 Teachers spend a great amount of time grading free text answer type questions. To encounter this challenge an auto-grader system is proposed. The thesis illustrates that the auto-grader can be approached with simple, recurrent, and Transformer-based neural networks. Hereby, the Transformer-based models has the best performance. It is further demonstrated that geometric representation of question-answer pairs is a worthwhile strategy for an auto-grader. Finally, it is indicated that while the auto-grader could potentially assist teachers in saving time with grading, it is not yet on a level to fully replace teachers for this task
¥501.00
【预订】Quantification of Structural Liquidity Risk in Banks 978 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658395926 Author 作者 Christoph Wieser Format 版本 平装-胶订 Pages Number 页数 68页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2022-11-14 Product Dimensions 商品尺寸 8.27 x 5.83 x 0.21 Shipping Weight 商品重量 0.27 Language 语种 其它(含多语) Book Contents 内容简介 Structural liquidity risk is a material risk resulting from the core banking business of taking in short-term deposits and lending out long-term loans, thus allowing a maturity mismatch between assets and liabilities. At some point the long-term loans will require refinancing and the institution is at risk of an adverse development of refinancing costs. This book proposes a model for the quantification of structural liquidity risk and describes the underlying methodology and assumptions for stressing the refinancing costs. The cha
¥501.00
【预订】Airline Revenue Management 9783658337230 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658337230 Author 作者 Cramer Curt Format 版本 平装-胶订 Pages Number 页数 113页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2022-11-11 Product Dimensions 商品尺寸 9.61 x 6.69 x 0.28 Language 语种 其它(含多语) Book Contents 内容简介 This book provides a comprehensive overview of current practices and future directions in airline revenue management. It explains state-of-the-art revenue management approaches and outlines how these will be augmented and enhanced through modern data science and machine learning methods in the future. Several practical examples and applications help to familiarize the reader with the relevance of the corresponding ideas and concepts for a commercial airline organization. The book is ideal for both students in the field of airline and tourism management as well as for pract
¥312.00
【预订】Robotic Process Automation (RPA) - Digitization and Auto 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658386917 Author 作者 Christian Langmann Format 版本 平装-胶订 Pages Number 页数 145页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2022-11-05 Language 语种 其它(含多语) Book Contents 内容简介 This book provides a practice-oriented overview of the necessary prerequisites, the mode of operation, and the individual steps for the successful introduction of Robotic Process Automation (RPA). In addition to theoretical basics, practical examples from controlling and accounting illustrate the enormous potential of this technology....
¥623.00
【预订】Sales Meets Brain Research 9783658383237 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658383237 Author 作者 Paul Weber Format 版本 精装 Pages Number 页数 183页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2022-10-29 Language 语种 其它(含多语) Book Contents 内容简介 This book describes a sales pitch strategy based on the latest scientific findings in brain research that provides salespeople with a blueprint for systematic, non-manipulative, structured customer conversations.Why do negotiations sometimes lead to success and other times not Why do customers sometimes react positively and sometimes negatively to comparable procedures and decision-making processes? The authors explore all these questions and, using concrete examples from everyday sales practice in conjunction with current findings from brain research, show what kind of communication will ensure your success. They describe how to better
¥746.00
【预订】Essays on congruence theory in marketing 9783658393632 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658393632 Author 作者 Robér Rollin Format 版本 平装-胶订 Pages Number 页数 168页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2022-10-18 Language 语种 其它(含多语) Book Contents 内容简介 Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, texts, and music that can be bought, downloaded, or streamed via various web stores. Their consumption primarily fulfills hedonic needs. Before purchasing, a consumer’s interaction with a digital product is always mediated by technology. Therefore, consumers cannot directly judge the quality through ’touch and feel’ experiences. This book diminishes the ability to evaluate digital products. Therefore his thesis seeks to answer which product attributes have an impact on consumers’ product evaluati
¥501.00
【预订】Corporate Social Responsibility 9783658391126 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658391126 Author 作者 Lilli Carlotta Sophie Maurice Format 版本 平装-胶订 Pages Number 页数 71页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2022-10-16 Product Dimensions 商品尺寸 8.27 x 5.83 x 0.19 Shipping Weight 商品重量 0.25 Language 语种 其它(含多语) Book Contents 内容简介 This book attempts to clarify the social responsibility of business along global supply chains beyond mere profit maximisation as famously argued by Milton Friedman. In this context, corporate social responsibility (CSR) is understood as the responsibility of business to align corporate policies and procedures with commonly accepted ethical standards and to respect stakeholders’ rights in day-to-day business. As such, CSR is by no means voluntary but constitutes a fundamental prerequisite for companies to keep their
¥501.00
【预订】Differences between FIN 48 and IFRIC 23 9783658390402 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658390402 Author 作者 Carolin Seibert Format 版本 平装-胶订 Pages Number 页数 70页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2022-09-18 Product Dimensions 商品尺寸 8.27 x 5.83 x 0.20 Shipping Weight 商品重量 0.26 Language 语种 其它(含多语) Book Contents 内容简介 Uncertainties about the tax treatment of business transactions in the tax return or tax balance sheet can cause significant accounting challenges for current and deferred taxes in the financial statements. Whereas the accounting treatment of tax risks or tax audit risks has been regulated under US GAAP since 2006, a corresponding IFRS regulation was only published in 2017 and is effective from the 2019 fiscal year. The author takes this as an opportunity to analyze and critically assess the differences between the US GAAP accountin
¥501.00
【预订】Decentralized Lending 9783658390556 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658390556 Author 作者 Matthias Schaible Format 版本 平装-胶订 Pages Number 页数 53页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2022-09-11 Product Dimensions 商品尺寸 8.27 x 5.83 x 0.17 Shipping Weight 商品重量 0.23 Language 语种 其它(含多语) Book Contents 内容简介 This book deals with the concept of Decentralized Lending on the Blockchain.In order to familiarize with the topic, the basic principles of the underlying technology, such as blockchain, smart contracts or the general architecture of Decentralized Finance, are highlighted. More specific points of Decentralized Lending, such as the principle of supplying and borrowing, lending pools and the underlying logic of overcollateralization will be presented in more detail subsequently. Furthermore, the principle of liquidation is explaine
¥501.00
【预订】Advances in Advertising Research (Vol. XI) 9783658322038 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658322038 Author 作者 Martin K.J. Waiguny Format 版本 平装-胶订 Pages Number 页数 355页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2022-09-02 Product Dimensions 商品尺寸 8.27 x 5.83 x 0.75 Shipping Weight 商品重量 0.96 Language 语种 其它(含多语) Book Contents 内容简介 This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of
¥1431
【预订】A Collaborative Approach to Financing Supply Chain Inves 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658384036 Author 作者 Carolyn Somorowsky Format 版本 平装-胶订 Pages Number 页数 246页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2022-08-29 Product Dimensions 商品尺寸 8.27 x 5.83 x 0.52 Shipping Weight 商品重量 0.66 Language 语种 其它(含多语) Book Contents 内容简介 Competitive advantage is not achieved by a single company, but rather by the entire supply chain, with a focus on improving the flow of information, finance and goods. Improving these flows requires strategic investments relevant to the supply chain that are often long-term, capital-intensive, relationship-specific, and therefore risky. The past financial or COVID-19 crisis has made banks more risk averse, making it more expensive for supply chain members to finance risky investments or even more difficult to raise funds from e
¥937.00
【预订】Managing Digital Transformation Strategically 9783658384 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658384234 Author 作者 Thomas Hess Format 版本 精装 Pages Number 页数 213页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2022-08-16 Language 语种 其它(含多语) Book Contents 内容简介 Digitisation and digital transformation are not only a topic of the media, but are also taking place in companies. The digital transformation affects the most diverse fields, from procurement to sales and from organisation to strategy development. This task requires the commitment of every company management and cannot simply be delegated. This book aims to help managers and entrepreneurs to set up structures in their organisation that allow them to approach the digital transformation systematically. The spectrum of topics ranges from the configuration of digitisation strategies to new management roles such as that of a Chief Digital Of
¥520.00
【预订】Intercultural Transfer of Management Practices of German 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658380557 Author 作者 Madeleine Bausch Format 版本 平装-胶订 Pages Number 页数 304页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2022-08-13 Language 语种 其它(含多语) Book Contents 内容简介 Multinational companies transfer managerial practices such as quality management globally. Studies from different perspectives have examined cultural, institutional, and organizational challenges in practice transfer, however, little is known about the micro-processes of intercultural transfer, especially in complex cultural settings as Brazil. Integrating the recontextualization perspective and Scandinavian institutionalist transfer-as-translation approach, this book explores micro-processes of transfer from German MNC to Brazilian subsidiaries from a multiple cultures perspective. Findings show the complementary nature of
¥1022
【预订】Gamification of Electronic Negotiation Training 97836583 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658382605 Author 作者 Andreas Schmid Format 版本 平装-胶订 Pages Number 页数 220页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2022-08-13 Product Dimensions 商品尺寸 8.27 x 5.83 x 0.46 Shipping Weight 商品重量 0.59 Language 语种 其它(含多语) Book Contents 内容简介 Organisations are involved in various types of negotiation. As digitalisation advances, such business negotiations are to a large extent electronic negotiations. Consequently, dedicated training for such electronic negotiations is important for mastering negotiation skills. The present book develops a new approach for a motivating and improved e-negotiation training by applying gamification, i.e. using game design elements in a non-game context, in order to improve participants’ motivation, engagement, and learning outcomes. A ne
¥895.00
【预订】International Strategic Management of Brands and Online 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658380496 Author 作者 Sinning Format 版本 平装-胶订 Pages Number 页数 170页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2022-07-26 Product Dimensions 商品尺寸 8.27 x 5.83 x 0.56 Language 语种 其它(含多语) Book Contents 内容简介 The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on how multinational corporations benefit from their perceived brand globalness as well as from the application of the endorsed branding strategy in terms of favorable consumer behaviour across nations. Moreover, she reveals successful time-based internationalization process decisions for e-commerce firms. About the author Carolina Sinning worked at the Chair for Marketing and Retailing at the University of Trier, where she received her doctora
¥895.00
【预订】Digital Technology in Service Encounters 9783658378844 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658378844 Author 作者 Christ-Brendemühl Format 版本 平装-胶订 Pages Number 页数 271页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2022-07-15 Language 语种 其它(含多语) Book Contents 内容简介 Digital technology is disrupting the prerequisites for most firms in the service industry and frequently forces them to reassess the ratio of human interaction and technology use in service encounters. To retain competitiveness, it seems mandatory to increase service encounter efficiency by embedding digital technology into the existing processes. However, there is little empirical evidence on how such technological implementations affect the sentiments, attitudes, and behaviors of frontline employees. Likewise, research on interrelated customer responses is scarce. To address this matter, this book presents four distinct
¥895.00
【预订】Organization Management – Dynamic Creative Team Coordina 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658375089 Author 作者 Georgiades Format 版本 平装-胶订 Pages Number 页数 79页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2022-06-14 Product Dimensions 商品尺寸 8.27 x 5.83 x 0.23 Shipping Weight 商品重量 0.30 Language 语种 其它(含多语) Book Contents 内容简介 This open access book, through an in-depth process study of the interactions of two creative groups (film production crew) in temporary organizations during two media projects, explores how a team developmental process unfolds and proposes a model illustrating how the groups repeatedly change formation so that individuals can manage job interdependencies and new issues arising while developing, building up, and synthesizing new ideas into a final creative solution. This theory on creative group dynamic coordination builds theory on how
¥417.00
【预订】Online Shopping Intentions 9783658376611 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658376611 Author 作者 Fota Format 版本 平装-胶订 Pages Number 页数 281页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2022-05-31 Product Dimensions 商品尺寸 8.27 x 5.83 x 0.67 Shipping Weight 商品重量 0.87 Language 语种 其它(含多语) Book Contents 内容简介 In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental-commerce. This specification is both scientifically and practically relevant, as the different subareas of e-commerce serve different consumer needs and motivations, resulting in a diverse set of antecedents to form consumers’ online shopping intentions. Both the respective literature reviews as
¥895.00
【预订】Managing Robotics in Retail 9783658374990 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658374990 Author 作者 Patrick Meyer Format 版本 平装-胶订 Pages Number 页数 304页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2022-05-29 Language 语种 其它(含多语) Book Contents 内容简介 This book answers the question of how to manage service robots in brick-and-mortar dominated retail service systems to allow for key stakeholders’ adoption and to foster value co-creation. It starts by demonstrating the scientific relevance of the topic as well as deriving a set of promising research questions. After introducing service-dominant logic as a theoretical research lens and elucidating service systems along with their underlying concept of value co-creation as relevant key concepts, five studies are presented. The author?s findings show that understanding and differentiating between consensus, shared and idiosyncr
¥1002