【预订】The Branded Supply Chain 9788831322201 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9788831322201 Format 版本 平装-胶订 Pages Number 页数 144页 Publisher 出版社 Bocconi University Press Publication Date 出版日期 2021-07-30 Product Dimensions 商品尺寸 152 x 235 mm Language 语种 其它(含多语) Book Contents 内容简介 The book proposes a new and original paradigm emerging from the combination of academic literature and business insights according to which, in the new scenario, the supply chain should be considered as an extension of the brand and a content to story-tell. Key selling points: see the brand as purpose within its ecosystem; see the supply chain in branded fast-moving goods as fashion, food, and beauty as a key element of the ecosystem and understand its key issues and evolution dynamics; understand the financial investors’ perspective; learn how to apply the innovative branded supply chain mapping models; and learn how to best sto
¥226.00
【预订】Neuroeconomics 9788885486478 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9788885486478 Format 版本 平装-胶订 Pages Number 页数 278页 Publisher 出版社 Bocconi University Press Publication Date 出版日期 2018-07-30 Language 语种 其它(含多语) Book Contents 内容简介 Neuroeconomics is a recent promising interdisciplinary scientific area which involves neuroscientists, economists, and psychologists interested in offering a new and shared theoretical vision that considers the role of the brain in individual decision-making in economics. This collection of papers provides an interesting overview of the recent evolution of Neuroeconomics and offers the latest results of applied researches in this area, with a focus on marketing, accounting, and finance. (来源indiebound)
¥324.00
预订 Management of Cultural Firms [ISBN:9788831322232] 【全球购】进口原版图书,约5-8周到达国内后发出
¥413.00
海外直订Dynamical Model and Optimal Control 动力学模型与优化控制
¥811.00
明星店铺 中华商务进口图书旗舰店
预订 Applied Machine Learning with Python [ISBN:9788831322041] 【全球购】进口原版图书,约5-8周到达国内后发出
¥370.00
【预订】Event Marketing 9788885486249 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9788885486249 Author 作者 Diego Rinallo Format 版本 平装-胶订 Pages Number 页数 172页 Publisher 出版社 Bocconi University Press Publication Date 出版日期 2018-03-01 Product Dimensions 商品尺寸 6 x 9.25 Language 语种 其它(含多语)
¥194.00
预订Liveable Proximity:Ideas for the City that Cares 预订,预计下单后3-6周左右发货!
¥640.00
【预订】Capital Markets 9788831322850 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9788831322850 Author 作者 Stefano Caselli Format 版本 平装-胶订 Pages Number 页数 320页 Publisher 出版社 Egea Spa - Bocconi University Press/ IPG Publication Date 出版日期 2023-07-01 Product Dimensions 商品尺寸 6.75 x 9.5 Language 语种 其它(含多语)
¥486.00
预订 The Man Inside: A European Journey Through Two Crises [IS 【全球购】进口原版图书,约5-8周到达国内后发出
¥1109
海外直订Applied Econometrics: An Introduction 应用计量经济学导论
¥878.00
明星店铺 中华商务进口图书旗舰店
预订 Macroeconomics Lectures: The Basic Models [ISBN:978888548 【全球购】进口原版图书,约5-8周到达国内后发出
¥271.00
【预订】Original or Fake? 9788885486447 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9788885486447 Author 作者 Iolanda D’Amato Format 版本 平装-胶订 Pages Number 页数 184页 Publisher 出版社 Bocconi University Press(BUP)/ IPG Publication Date 出版日期 2022-12-30 Product Dimensions 商品尺寸 15.24x23.5cm Language 语种 其它(含多语) Book Contents 内容简介 This book’s content is original because it is one of the few works which tries to address the counterfeiting and illegitimate trade topics through a strategic and supply chain management perspective. Generally this topic is dealt with at a functional level. Focusing on the legal and legislative aspects, and the macroeconomic impacts, the author proposes a holistic approach that companies should adopt to counter these phenomena by connecting operations, marketing, and legal studies. It discusses the topic of counterfeiting and the grey market. In addition, Original or Fake includes s
¥162.00
【预订】Principles of international Finance 9788831322478 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9788831322478 Author 作者 Gimede Gigante Format 版本 平装-胶订 Pages Number 页数 370页 Publisher 出版社 Bocconi University Press(BUP)/ IPG Publication Date 出版日期 2022-07-30 Product Dimensions 商品尺寸 6.75x9.5inches Language 语种 其它(含多语) Book Contents 内容简介 Today’s economic environment has interconnectedness levels never thought of before. Financial markets follow similar trends too: portfolios are internationally diversified and financial securities are now more than ever cross listed on foreign exchanges. The aim of this book is to offer both a clear framework and a set of operational tools to understand the relationship between multinational firms and international financial markets. Every topic and chapter is accompanied by several real-world cases aimed at developing the capability to understand and use international finance method
¥486.00
【预订】Macroeconomics Lectures 9788885486133 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9788885486133 Author 作者 Luigi Balletta |Salvatore Modica Format 版本 平装-胶订 Pages Number 页数 192页 Publisher 出版社 Bocconi University Press Publication Date 出版日期 2017-09-30 Product Dimensions 商品尺寸 6.75 x 9.5 Language 语种 其它(含多语)
¥246.00
【预订】Digital Cultures, Innovation and Startup 9788831322188 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9788831322188 Format 版本 平装-胶订 Pages Number 页数 140页 Publisher 出版社 Bocconi University Press Publication Date 出版日期 2020-11-30 Language 语种 其它(含多语)
¥194.00
【预订】Communication in the New Hybrid Ontoligies 9788831322737 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9788831322737 Author 作者 Nello Barile Format 版本 平装-胶订 Pages Number 页数 160页 Publisher 出版社 Bocconi University Press(BUP)/ IPG Publication Date 出版日期 2023-03-01 Product Dimensions 商品尺寸 6.75x9.5inches Shipping Weight 商品重量 0.70 Language 语种 其它(含多语) Book Contents 内容简介 This book explores the recent evolution of the digital media and communication. If media are not just tools, but complex environments capable of reshaping our social identities and cultural values, it is fundamental the understanding of their interactions with our being. Between the recent enthusiastic narrative on the Fourth Industrial Revolution and the Neo-Critical approaches against the domination of algorithms, this work investigates the complex relationship between digital media and human creativity, always generating new hybrid ontologies. T
¥280.00
预订 The Blockchain Journey: A Guide to Practical Business App 【全球购】进口原版图书,约5-8周到达国内后发出
¥280.00
预订 Visual Merchandising: In-Store Communication to Enhance C 【全球购】进口原版图书,约5-8周到达国内后发出
¥471.00
【预订】Project Management 9788831322553 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9788831322553 Author 作者 Marco Sampietro Format 版本 平装-胶订 Pages Number 页数 220页 Publisher 出版社 Bocconi University Press(BUP)/ IPG Publication Date 出版日期 2022-08-30 Product Dimensions 商品尺寸 6x9.25inches Language 语种 其它(含多语) Book Contents 内容简介 Project Management is nowadays a vast discipline: over the years it has developed original contents while also embracing contributions coming from other fields which have proved to be relevant. The book sets out to identify the key elements of effective project management, starting from the observation of how important it is to oversee both methodological and organizational aspects. Usually, these two perspectives are the subject of separate sections or chapters, with few or no points of contact. The peculiarity of this book is precisely the integration between the two dimensions. Proje
¥226.00
【预订】Fashion Industry 2030 9788885486959 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9788885486959 Author 作者 Francesca Romana Rinaldi Format 版本 平装-胶订 Pages Number 页数 200页 Publisher 出版社 Bocconi University Press Publication Date 出版日期 2019-12-30 Product Dimensions 商品尺寸 6 x 9.25 Language 语种 其它(含多语) Book Contents 内容简介 Some key data about the future of the fashion industry highlight the need for immediate action. The increase of clothing consumption will generate an increase in the use of resources and generation of waste. On the other hand, the demand of LOHAS (Lifestyle of Health & Sustainability) consumers is increasing, also in luxury. The book will be investigating the key drivers that are reshaping the fashion industry towards the 4th Industrial Revolution, including traceability and transparency, circularity, collaborative consumption, new technologies, fair trade, B-corporations. The Author supp
¥226.00
预订 Visual Merchandising:In-store Communication to Enhance Cu 预订,预计下单后3-4周左右发货!
¥1558.8
预售【外图英文原版】Management of Cultural Firms 文化企业管理 预售图书,下单付款后90-120天左右发货
¥546.00
【预订】Fundraising for the Arts 9788831322638 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9788831322638 Author 作者 Mark Volpe Format 版本 平装-胶订 Pages Number 页数 320页 Publisher 出版社 Egea Spa - Bocconi University Press/ IPG Publication Date 出版日期 2023-07-01 Product Dimensions 商品尺寸 6.75 x 9.5 Language 语种 其它(含多语)
¥318.00
预订 Neuroeconomics: Theory, Applications, and Perspectives: P 【全球购】进口原版图书,约5-8周到达国内后发出
¥1264
【预订】Startup Entrepreneurship 9788885486713 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9788885486713 Author 作者 Mikkel Draebye Format 版本 平装-胶订 Pages Number 页数 96页 Publisher 出版社 Bocconi University Press Publication Date 出版日期 2019-03-30 Product Dimensions 商品尺寸 6 x 9.25 Language 语种 其它(含多语) Book Contents 内容简介 The book is unique because it has both a deep academic point of view and a practical angle. The book differentiates itself by departing from the academic analysis, but it translates the uncertainty challenge into practical problems. This book is about how to manage the risk associated with failure: the failure per se, and also the financial risk associated with it.
¥162.00
预订Principles of International Finance 预订,预计下单后3-6周左右发货!
¥1752
¥492.00
明星店铺 中华商务进口图书旗舰店
海外直订Neuroeconomics Neuroeconomics
¥723.00
明星店铺 中华商务进口图书旗舰店
预订 Fashion Collections: Product Development and Merchandisin 【全球购】进口原版图书,约5-8周到达国内后发出
¥281.00
【预订】Visual Merchandising 9788885486416 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9788885486416 Author 作者 Karin Zaghi Format 版本 平装-胶订 Pages Number 页数 372页 Publisher 出版社 Bocconi University Press Publication Date 出版日期 2018-06-01 Language 语种 其它(含多语) Book Contents 内容简介 Buying behavior is a process that is conditioned by a complex receptive system, originating with the product’s physical impulses (its function, size, packaging, and brand), its location, and its price. The interaction of these factors culminates in the customer’s final choice. In other words, industry and distribution together set a communication process in motion with the customer, and the store becomes the channel through which this interaction occurs. The book addresses this topic with a managerial mark. The takeoff point is a redefinition of the role the store plays in communicating and enhancing the identity of the brand and the store itself
¥453.00
【预订】Corporate Strategy for a Sustainable Growth 978883132202 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9788831322027 Author 作者 Guido Corbetta |Paolo Morosetti Format 版本 平装-胶订 Pages Number 页数 288页 Publisher 出版社 Bocconi University Press Publication Date 出版日期 2020-08-30 Language 语种 其它(含多语)
¥291.00
【预订】Fashion Collections 9788885486218 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9788885486218 Format 版本 平装-胶订 Pages Number 页数 164页 Publisher 出版社 Bocconi University Press Publication Date 出版日期 2017-09-30 Product Dimensions 商品尺寸 6 x 9.25 Language 语种 其它(含多语)
¥194.00
【预订】Mathematics for Economics and Business 9788885486034 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9788885486034 Author 作者 Lorenzo Peccati |Sandro Salsa |Annamaria Squellati Format 版本 平装-胶订 Pages Number 页数 408页 Publisher 出版社 Bocconi University Press Publication Date 出版日期 2017-09-30 Product Dimensions 商品尺寸 6.75 x 9.5 Language 语种 其它(含多语)
¥453.00
海外直订The Blockchain Journey: A Guide to Practical Business Ap
¥469.00
明星店铺 中华商务进口图书旗舰店
预订 Dynamical Systems and Optimal Control [ISBN:9788885486522 【全球购】进口原版图书,约5-8周到达国内后发出
¥622.00
海外直订Python for non-Pythonians 非Pythonians的Python
¥565.00
明星店铺 中华商务进口图书旗舰店
预售【外图英文原版】Recovery Pathways 恢复途径:意大利在欧元区的艰难融合 预售图书,下单付款后90-120天左右发货
¥409.00
海外直订Essentials of Strategy 战略要点
¥307.00
明星店铺 中华商务进口图书旗舰店
预订Probability: A Brief Introduction [ISBN:9788885486096] 【全球购】进口原版图书,约5-8周到达国内后发出
¥297.00
【预订】Applied Machine Learning with Python 9788831322041 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9788831322041 Author 作者 Andrea Giussani Format 版本 平装-胶订 Pages Number 页数 200页 Publisher 出版社 Bocconi University Press Publication Date 出版日期 2020-03-30 Language 语种 其它(含多语)
¥259.00
【预订】Business Model and Profitability in the Banking Strategi 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9788831322935 Author 作者 Melania Franzese Format 版本 平装-胶订 Pages Number 页数 150页 Publisher 出版社 Bocconi University Press(BUP)/ IPG Publication Date 出版日期 2023-12-01 Language 语种 其它(含多语)
¥193.00
预订 Corporate Governance: How to Design Good Companies [ISBN: 【全球购】进口原版图书,约5-8周到达国内后发出
¥443.00
预订 Principles and Practices of Corporate Governance: In the 【全球购】进口原版图书,约5-8周到达国内后发出
¥594.00
海外直订Space Economy: The New Frontier for Development 空间经济:发展的
¥522.00
明星店铺 中华商务进口图书旗舰店
【预订】In Data Time and Tide 9788885486621 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9788885486621 Author 作者 Cosimo Accoto Format 版本 平装-胶订 Pages Number 页数 140页 Publisher 出版社 Bocconi University Press Publication Date 出版日期 2018-10-01 Language 语种 其它(含多语) Book Contents 内容简介 This book is a cultural journey into our living quantifiable society through the unusual viewpoint of digital philosophy. In five easy chapters, the book unveils: the hidden nature of software data code, the artificial dawn of a new data sensorium, the invisible power of data algorithm, the datum as the new human experience, the emergence of accidental megastructures called data platforms, and more. Beyond engineers, programmers. and coders’ tech narratives of data revolution, philosophers have their own provocative thinking on current and future technology. This book popularizes and intertwines speculative visions from untold and surprising appr
¥194.00
预售【外图英文原版】Excel Workbook Excel工作簿:155个附带解答和评论的练习 预售图书,下单付款后90-120天左右发货
¥637.00
预订 Start-Up Entrepreneurship: The Smart Way [ISBN:9788885486 【全球购】进口原版图书,约5-8周到达国内后发出
¥296.00
【预订】Python for non-Pythonians 9788885486867 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9788885486867 Author 作者 Francesco Grossetti Format 版本 平装-胶订 Pages Number 页数 178页 Publisher 出版社 Bocconi University Press Publication Date 出版日期 2019-07-30 Language 语种 英语
¥349.00
预订 Innovation in Organizations: Informal Networks, Knowledge 【全球购】进口原版图书,约5-8周到达国内后发出
¥254.00
预订 Signature Experience: Art and Science of Customer Engagem 【全球购】进口原版图书,约5-8周到达国内后发出
¥292.00
【预订】Qatar the Land of Sports 9788831322591 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9788831322591 Author 作者 Dino Ruta Format 版本 平装-胶订 Pages Number 页数 176页 Publisher 出版社 Bocconi University Press(BUP)/ IPG Publication Date 出版日期 2022-11-30 Product Dimensions 商品尺寸 6x9.25Inches Language 语种 其它(含多语) Book Contents 内容简介 In the last two decades, Qatar invested in two key assets for its socio-economic development: sports and education. Both assets are closely related by the value attached to them and by the opportunities they provide to a country’s population. As a result, Qatar was awarded with the organization of the upcoming FIFA World Cup, starting on November 21st, 2022. To review the different aspects contributing to the execution of one of the largest events in the world, the book will first provide an overview of the socio-economic condition of Qatar. Next, it will examine the increasing number of ma
¥648.00
预订 The Branded Supply Chain: A New Perspective on Value Crea 【全球购】进口原版图书,约5-8周到达国内后发出
¥314.00
预售【外图英文原版】Finance Lab 金融实验室 预售图书,下单付款后90-120天左右发货
¥409.00
预订 EU Customs Code [ISBN:9788885486119] 【全球购】进口原版图书,约5-8周到达国内后发出
¥502.00
预订 Event Marketing [ISBN:9788885486249] 【全球购】进口原版图书,约5-8周到达国内后发出
¥347.00
预订Project Management:Integrating Methodologies and Behaviors 预订,预计下单后3-6周左右发货!
¥811.00
预订 Digital Cultures, Innovation and Startup: The Contaminati 【全球购】进口原版图书,约5-8周到达国内后发出
¥324.00
预订 Corporate Debt Management [ISBN:9788885486355] 【全球购】进口原版图书,约5-8周到达国内后发出
¥253.00
预订 Mathematics for Economics and Business [ISBN:978888548603 【全球购】进口原版图书,约5-8周到达国内后发出
¥465.00
预订 Corporate Strategy for a Sustainable Growth: Alignment, E 【全球购】进口原版图书,约5-8周到达国内后发出
¥456.00