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Product Details 基本信息 ISBN-13 书号 9781138497276 Author 作者 Ira Kaufman and Chris Horton Format 版本 精装 Pages Number 页数 661页 Publisher 出版社 Routledge Publication Date 出版日期 2021-12-31 Product Dimensions 商品尺寸 Special Language 语种 其它(含多语) Book Contents 内容简介 Digital Marketingdraws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with the organization’s core values to achieve competitive advantage.Retaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition: Combines a strong theoretical foundation with practical insights and activities tha
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