BranD杂志 品牌杂志设计 NO.55 56 57期3本套装 平面期刊杂志 国际品牌平面设计杂志 专注原版
¥255.00定价:¥360.00 (7.09折)
BranD国际品牌设计杂志2024年全年杂志订阅繁体中文版一年共6期 双月刊 7月起订
¥360.00定价:¥720.00 (5折)
【现货】【官方直订】BranD 杂志 (简体中文版) 2021年05期 NO.59 [超时空艺术小剧场] 杂志期刊 原版 现货24小时内发货
¥85.00
BranD 品牌商业设计杂志 全年杂志订阅 中英文版 双月刊 共6期 品牌设计 品牌杂志 平面设计期刊杂志 专注原版
¥534.00定价:¥1100 (4.86折)
【预订】BranD * 9789887895374 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789887895374 Format 版本 精装 Pages Number 页数 200页 Publisher 出版社 sendpoints Publication Date 出版日期 2018-09-19 Language 语种 英语 Book Contents 内容简介 I have no idea when the word of “retro style” came into being and when I awaken to it, thingswith this style have been springing up, including clothes, furniture, products, buildings etc.Many old styles have revived. People say they obsess over the good old days and designs of thepast. I even heard some say: “All the old things are actually new.”The advantage of retro style in any type lies in that it stimulates reminiscence for the past, and strikes a sympathetic chord with the user of the design. Even without a specific brand or icon,modern retro style can ignite a user to mumble: “I can recall...” Most of retro designs underlinefun, so that people can enjoy the old memories as much as they like feeling
¥142.00
【预订】Brand Management 9783030661182 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030661182 Author 作者 Mogaji Format 版本 平装-胶订 Pages Number 页数 270页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2021-11-04 Language 语种 其它(含多语) Book Contents 内容简介 Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management.Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options.With case
¥629.00
【预订】Brand Choice and Loyalty: Evidence from Swiss Car Regist 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658280130 Author 作者 Meier Format 版本 平装-胶订 Pages Number 页数 109页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2019-10-08 Product Dimensions 商品尺寸 8.2 x 5.8 x 0.2 cm Shipping Weight 商品重量 360g Language 语种 英语 Book Contents 内容简介 By analyzing a large car registration dataset, Beat Meier shows various aspects of consumer behavior in the context of durable goods. He thereby isolates various influences on purchase decisions, e.g. the brand owned before, the price, and demographic variables. Furthermore, he investigates the short-term effects of tax incentives and reputation shocks on brand choice and brand loyalty. The dataset used is very unique and allows a longitudinal examination of the cars owned by a person. This permits to gain insights on consumer behavior of durable goods th
¥501.00
【预订】BranD *: Lost Dog & Cat 9789887895336 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789887895336 Format 版本 平装-胶订 Publication Date 出版日期 2019-03-03 Language 语种 英语
¥142.00
【预订】Brand Valued: How Socially Valued Brands Hold the Key to 美国库房发货,通常付款后3-5周到货!
¥309.00
【预订】Brand Advocates: Turning Enthusiastic Customers Into a P 美国库房发货,通常付款后3-5周到货!
¥183.00
【预订】Brand For Talent 9781119143215 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781119143215 Author 作者 Mark Schumann Format 版本 平装-胶订 Pages Number 页数 272页 Publisher 出版社 Jossey-Bass Publication Date 出版日期 2015-05-18 Product Dimensions 商品尺寸 9 x 6 x 0.5 cm Shipping Weight 商品重量 810g Language 语种 英语
¥220.00
【预售】【翰德图书】 Brand New Boy,新来的男孩 儿童章节书 故事启蒙绘本 英文原版图书籍进口正版 Usbo 预售图书10-12周左右发货
¥65.00
【预订】Brand Rituals: How Successful Brands Bond with Customers 美国库房发货,通常付款后3-5周到货!
¥287.00
【预订】Brand Thinking and Other Noble Pursuits 美国库房发货,通常付款后3-5周到货!
¥149.00
【预订】Brand from the Burning, a (Spanish) 美国库房发货,通常付款后3-5周到货!
¥198.00
【预订】Brand Revolution: Rethinking Brand Identity 978113701948 美国库房发货,通常付款后3-5周到货!
¥560.00
【预订】Brand Addiction: Designing Identity for Fashion Stores 9 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9788417084035 Format 版本 精装 Pages Number 页数 240页 Publisher 出版社 Flamant Publication Date 出版日期 1800-01-01 Product Dimensions 商品尺寸 11.4 x 8.4 x 0.9 cm Shipping Weight 商品重量 3000g Language 语种 英语
¥452.00
【预订】BranD * 9789887849346 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789887849346 Format 版本 精装 Pages Number 页数 200页 Publisher 出版社 sendpoints Publication Date 出版日期 2018-05-15 Language 语种 英语 Book Contents 内容简介 As time flies, certain things and ages will still leave an indelible mark, and those who are eager to seek out will be embarking on a journey of memory and able to explore the precious treasures contained therein. Like handmade printing, we always thought that they had withdrawn from the stage of history, while in fact they have staged a comeback. Press Matter, Bananafish, The TOPress Letterpress, Ink’chacha, Retro Insatsu Jam, Kyupodo from Japan, O.OO from Taiwan, Foreign Policy from Singapore, RISOTTO from Scotland and other print studios have aroused our curiosity. Even though the annual rings revolves in a circle, they still bring us surprises and emotions.With regard to printing, we have discussed craftsmanshi
¥135.00
【预订】Brand Fans 9783319840321 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783319840321 Author 作者 Aaron C.T. Smith RMIT University Melbourne VIC Australia Format 版本 平装-胶订 Pages Number 页数 249页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2018-05-03 Product Dimensions 商品尺寸 8.2 x 5.8 x 0.5 cm Shipping Weight 商品重量 690g Language 语种 英语 Book Contents 内容简介 Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as we
¥1324
BRAND ADDICTION 时尚诱惑 品牌店与视觉设计图书 创意品牌设计图书籍 专注原版书
¥184.00
BranD 杂志 品牌设计杂志 54国际品牌设计杂志No.54期 摔跤吧字体设计 汉字设计 2021年第2期 汉字设计
¥87.00定价:¥180.00 (4.84折)
【预订】Brand Aid: Taking Control of Your Reputation--Before Eve 美国库房发货,通常付款后3-5周到货!
¥105.00
【预订】Brand Metrics 9780367765033 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780367765033 Author 作者 Kall Format 版本 精装 Pages Number 页数 null页 Publisher 出版社 Routledge Publication Date 出版日期 2021-09-09 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Language 语种 其它(含多语) Book Contents 内容简介 This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey.Rather than considering how to build and manage a brand, Brand Metrics shows students the methods by which they can assess the current market position of the brand and design effective strategies for the future. Each chapter follows the same logical and accessible structure, defining each metric and its usage, presenting the calculations, showing how the data should be interpreted, offering case studies and examples, presenting recommendations and offering questions for further discu
¥1714
【预订】BranD * 9789887895367 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789887895367 Format 版本 精装 Pages Number 页数 200页 Publisher 出版社 sendpoints Publication Date 出版日期 2018-07-06 Language 语种 英语 Book Contents 内容简介 If you take a careful look at what has been designed, think carefully about it, taking in social and other contexts, you get a pretty good feel for what needs to be done. Often it’s just a mild tweak that’ s required. Judgment is what’s needed. And careful discussions, with clients, and the other shareholders. When you really include the larger framework of things, correct results are achievable.” It is a challenge for us to discuss materials in this issue, for we don’t want to use too many materials to represent the characteristics and feelings. We only hope that we can provide readers with a comfortable experience to appreciate the works and interviews of designers.
¥145.00
【预订】Brand Delusions 美国库房发货,通常付款后3-5周到货!
¥190.00
【预订】Brand Love is not Enough 9781138039810 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781138039810 Author 作者 Max Blackston Format 版本 精装 Pages Number 页数 186页 Publication Date 出版日期 2018-03-28 Language 语种 英语 Book Contents 内容简介 This trailblazing book introduces the concept of ’brands’ attitude’, filling the gap in our understanding of consumers’ brand purchasing and usage behavior. With real consumer data, examples, and cases, it is a must-read for every serious marketer and branding student.
¥1714
【预订】Brand Culture 9780415355988 美国库房发货,通常付款后3-5周到货!
¥1734
【预订】Brand Equity in the Banking Industry 美国库房发货,通常付款后3-5周到货!
¥390.00
【预订】Brand-New & Terrific: Alex Katz in the 1950's 978379 美国库房发货,通常付款后3-5周到货!
¥372.00
【预订】Brand Premium: How Smart Brands Make More Money 美国库房发货,通常付款后3-5周到货!
¥246.00
¥103.00
【预订】BranD *: Japanese Creative Ideas 9789887406723 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789887406723 Format 版本 平装-胶订 Publication Date 出版日期 2019-12-01 Language 语种 英语
¥142.00
【预订】Brand Essense 美国库房发货,通常付款后3-5周到货!
¥266.00
【预订】Brand Built 9789881470362 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789881470362 Author 作者 Sendpoints Format 版本 精装 Pages Number 页数 304页 Publisher 出版社 sendpoints Publication Date 出版日期 2016-09-28 Language 语种 英语 Book Contents 内容简介 Brand Built aimsto provide property developers,construction firms, architects andinterior designers comprehensiveresource for brand inspiration, aswell as a guide for branding thecompleted buildings. Brand Builtdisplays the best examples ofbranded properties from a residentialdevelopment in Mexico toa retail development in Canada. Itis a guide book for both startupsand established brands revolvingaround the issues like the brandingprocedures, choice of colors andtypefaces, mechanisms behindthe logo, other images involved inbuilding or renewing the brand.
¥255.00
【预订】Brand Platform in the Professional Sport Industry 978331 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783319903521 Author 作者 Jingxuan Zheng University of Alberta Edmonton AB Canada Format 版本 精装 Pages Number 页数 104页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2018-06-05 Language 语种 英语 Book Contents 内容简介 This book examines how the emergence of new media brings brought challenges to the North American sport industry, discussing challenges in terms of a shift from an information economy to an attention economy perspective. Historically, the arrival of new forms of media, including radio and television, were not universally supported by sports leagues, wary of existing industry relationships with stakeholders, and new media have made the multi-sided market model of professional sports leagues – which has focused on protection and exploitation of league content – inefficient, and calls for a new model to integrate new media into
¥574.00
【预订】Brand Storytelling in the Digital Age 9783030590840 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030590840 Author 作者 Moin Format 版本 精装 Pages Number 页数 100页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2020-11-26 Language 语种 其它(含多语) Book Contents 内容简介 Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. This book highlights how storytelling has evolved from an ancient art to contemporary marketing science, placing it in the context of digitisation and social media. It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating.Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling; one that will
¥629.00
【预订】Brand Triad: Toolbox for Strategic Brand Assessment and 美国库房发货,通常付款后3-5周到货!
¥204.00
【预订】Brand Engagement 美国库房发货,通常付款后3-5周到货!
¥189.00
【预订】Brand It or Die 美国库房发货,通常付款后3-5周到货!
¥138.00
【预订】Brand New School, Brave New Ruby 美国库房发货,通常付款后3-5周到货!
¥59.00
【预订】Brand Relevance: Making Competitors Irrelevant 美国库房发货,通常付款后3-5周到货!
¥242.00
【预订】Brand: A Version for the Stage by Geoffrey Hill 美国库房发货,通常付款后3-5周到货!
¥105.00
【预订】Brand Champions: How Superheroes Bring Brands to 美国库房发货,通常付款后3-5周到货!
¥522.00
【预订】Brand Me. Make Your Mark: Turn Passion Into Profit 美国库房发货,通常付款后3-5周到货!
¥151.00
【预订】Brand Hollywood: Selling Entertainment in a Global Media 美国库房发货,通常付款后3-5周到货!
¥1541
【预订】Brand New Day 美国库房发货,通常付款后3-5周到货!
¥177.00
【预订】Brand Portfolio Management: The Fmcg Persepective 美国库房发货,通常付款后3-5周到货!
¥1064
【预订】Brand Culture and Identity 9781522571162 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781522571162 Author 作者 Information Resources Management Association Format 版本 精装 Pages Number 页数 1556页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2018-10-30 Language 语种 英语 Book Contents 内容简介 The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional bran
¥6507
【预订】Brand, Label, and Product Intelligence 9783030958084 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030958084 Author 作者 Joseph Kaswengi Format 版本 精装 Pages Number 页数 241页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2022-03-27 Language 语种 其它(含多语) Book Contents 内容简介 This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. It covers a wide range of topics from the fields of economics, psychology, information technology and social sciences. In particular, the book deals with various areas of application such as consumer behavior in the omnichannel, the influence of the coronavirus pandemic on attitudes and customer behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand/label/product. The contributions are gathered under th
¥1768
【预订】Brand Admiration 9781119308065 美国库房发货,通常付款后3-5周到货!
¥220.00
BranD杂志 国际品牌设计杂志No.52期 中文版 艺术平面设计期刊书籍主题:Tea Please随刊送五款BranD 现货24小时内发货
¥85.00定价:¥288.00 (2.96折)
【预订】Brand Assets 9780470844236 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780470844236 Author 作者 Tony Tollington Format 版本 精装 Pages Number 页数 158页 Publisher 出版社 Wiley Publication Date 出版日期 2002-04-22 Product Dimensions 商品尺寸 10 x 6.7 x 0.7 cm Shipping Weight 商品重量 1030g Language 语种 英语 Book Contents 内容简介 Can a brand qualify as an asset Intangible assets are by their very nature difficult to value. Much confusion has existed over the classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on balance sheets. However, those brands nurtured and developed by the company have not, despite their obvious importance to a company’s trade. In this book Tony Tollington exposes the inconsistencies with the valuation of brands. He looks at new approaches to the definition of brands and other intangibles as ass
¥1073
【预订】Brand, Label, and Product Intelligence: Second Internati 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030958114 Format 版本 平装-胶订 Pages Number 页数 258页 Publisher 出版社 Springer Publication Date 出版日期 1800-01-01 Product Dimensions 商品尺寸 9.21 x 6.14 x 0.57 Shipping Weight 商品重量 0.84 Language 语种 其它(含多语)
¥1768
【预订】Brand Management 101:101 Lessons From Real World 美国库房发货,通常付款后3-5周到货!
¥204.00
BranD国际品牌设计杂志2024年全年杂志订阅英文国际版一年共6期 双月刊 7月起订
¥360.00定价:¥720.00 (5折)
【预订】Brand Fans 9783319488530 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783319488530 Author 作者 Smith Format 版本 精装 Pages Number 页数 249页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2017-01-30 Shipping Weight 商品重量 467g Language 语种 英语 Book Contents 内容简介 Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.
¥1324
【预订】Brand Stretch - Why 1 In 2 Extensions Fail, And How 美国库房发货,通常付款后3-5周到货!
¥478.00
【预订】Brand Manners - How To Create The Self-Confident 美国库房发货,通常付款后3-5周到货!
¥157.00
Brand the Change 品牌革新指南 英文版 进口英语原版书籍 英文原版
¥255.00
【预订】Brand Management 9780367172589 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780367172589 Author 作者 Tilde Heding Format 版本 平装-胶订 Pages Number 页数 324页 Publisher 出版社 Routledge Publication Date 出版日期 2020-05-20 Language 语种 英语 Book Contents 内容简介 This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the ’quick fixes’ of branding, it offers a comprehensive overview of brand management theories from the last 35 years.
¥519.00