Web Analytics: An Hour A Day 9780470130650
Learn web analytics the right way with this unique, thoroughlymodern guide to today's web analytics challenges and opportunities.Written by an in-the-trenches practitioner, this book goes beyondconcepts and definitions to challenge prevalent thinking about thefield and provide a step-by-step guide to implementing a successfulweb analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provokingstyle, debunks leading myths and leads you on a path to gainingactionable insights from your analytics efforts. Discover how tomove beyond clickstream analysis, why qualitative data should beyour focus, and more insights and techniques that will help youdevelop a customer-centric mindset without sacrificing yourcompany's bottom line.
¥204.60
