Twitter Power 2.0: How To Dominate Your Market One Tweet At

Since 2006, forward-thinking companies like Apple, JetBlue,Whole Foods, and GM have discovered the instant benefits ofleveraging social media site Twitter to reach consumers directly,build their brand, and increase their sales. Some companies havewhole teams of specialists whose only job is to respond to thetweets of consumers. In this revised and updated edition of Twitter Power, online marketing guru Joel Comm explores the latest trends in howbusinesses and marketers can integrate Twitter into their existingmarketing strategies to build a loyal following among Twittermembers, expand awareness of their product or service, and evenhandle negative publicity due to angry or disappointedcustomers. Updated with thirty percent new material, including all thelatest business applications for Twitter Includes new, recent case studies of companies at the forefrontof the Twitter movement Helps you develop your own social networking strategy to meetyour specific business needs Twitter Power is a must-have res

¥115.30

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Joel Comm 著 /2010-04-01 /Wiley

Twitter Power 2.0: How To Dominate Your Market One Tweet At

Since 2006, forward-thinking companies like Apple, JetBlue,Whole Foods, and GM have discovered the instant benefits ofleveraging social media site Twitter to reach consumers directly,build their brand, and increase their sales. Some companies havewhole teams of specialists whose only job is to respond to thetweets of consumers. In this revised and updated edition of Twitter Power, online marketing guru Joel Comm explores the latest trends in howbusinesses and marketers can integrate Twitter into their existingmarketing strategies to build a loyal following among Twittermembers, expand awareness of their product or service, and evenhandle negative publicity due to angry or disappointedcustomers. Updated with thirty percent new material, including all thelatest business applications for Twitter Includes new, recent case studies of companies at the forefrontof the Twitter movement Helps you develop your own social networking strategy to meetyour specific business needs Twitter Power is a must-have res

¥115.30

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Joel Comm 著 /2010-04-01 /Wiley

海外直订Twitter Data Analytics Twitter数据分析

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Kumar, Shamanth /2013-11-11 /Springer

社交媒体数据挖掘与分析 前Twitter一线数据处理专家撰写，从用户角度深入阐释大数据环境下处理社交媒体数据所需的工具、原理和实践

社交媒体是大数据的丰富来源，财富500强公司中的90%都在投资大数据方面的计划来帮助预测用户的行为。了解社交媒体数据*有效的挖掘方法能够帮助你获得产生惊人业绩的信息。 社交媒体是非结构化、动态、面向未来的。高效而有洞察力的数据挖掘需要新的分析工具和技术。由任职社交网络公司的业界专家所撰写的本书提供了一个实践教程，教授你如何使用*新的工具和专门针对社交媒体的复杂数据挖掘技术。本书深入剖析了收集和应用社交媒体数据的机制，以理解用户、定义趋势并做出预测，从而改善对增长和销售的分析。 你将了解如何充分利用从社交媒体及其他相关的丰富数据源所收集的数据，也将学习如何识别在线用户的共性行为模式，以便独立构建和应用基于这些模式的预测算法。 通过阅读本书，你将学到： 在线服务的4个关键特征：用户、社交网络、

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（美）加博尔·萨博（Gabor Szabo）, （美）格尔·波拉特坎（G /2020-01-10 /机械工业出版社