The Vest-Pocket MBA: Fourth Edition(ISBN=9781591844334)
The bestselling pocket problem-solver for today's busyexecutive, now fully revised and updated. This bestselling, soup-to-nuts book teaches the techniques andmethods used in the country's finest MBA programs. Presented in anaccessible question-and-answer format, "The Vest-Pocket MBA" helpsreaders quickly pinpoint all the formulas, ratios, and rules ofthumb they need to analyze and evaluate nearly any problem. This fully revised fourth edition covers many important businessconcepts and recent developments, including strategic costmanagement, balanced scoreboard, global competition, businessprocess reengineering, target pricing, e-marketing, and cloudcomputing. It also features tools for evaluating any company'sfinancial health and scores of tables, graphs, and charts thatsimplify complex problems. "The Vest-Pocket MBA" offers a wealth of indispensibleinformation for the modern decision-maker, from the B-schoolstudent to the senior executive.
¥91.70
