3-6周达 Sway: The Irresistible Pull of Irrational Behavior [IS 【全球购】进口原版图书,预计3-6周到达国内后发出
¥157.00
"A breathtaking book that will challenge your every thought,Sway hovers above the intersection of Blink and Freakonomics."--TomRath, coauthor of the New York Times #1 bestseller How Full Is YourBucket? “Now we know why no one ever coined the phrase ‘rationalexuberance.’ Behind the surprising ways we all make choices, theBrafmans find biology, humanity, and the wisdom of our collectiveexperience. As a longtime student of how financial decisions aremade, I found their insights utterly fascinating. Once I startedreading, I couldn’t stop—and I suspect the Brafmans could tell youexactly why!” --Sallie Krawcheck, CEO, Citi Global Wealth Management "Count me swayed--but in this instance by the pull of entirelyrational forces. Ori and Rom Brafman have done a terrific job ofilluminating deep-seated tendencies that skew our behavior in waysthat can range from silly to deadly. We'd be fools not to learnwhat they have to teach us."--Robert B. Cialdini, author of New
¥54.50