Streetwise Complete Publicity Plans
Target Your Approach, Get Results ·Different types of media exposure—and which is best for your business ·How to tailor PR plans for trade vs. consumer media ·Dealing with print vs. electronic media ·What is—and isn’t—newsworthy Reaching the Right People ·Determine your audience ·Reach diverse communities ·Building relationships with the press ·Media directories Executing Your Plan ·Staying within budget ·Managing schedules and timelines ·Hiring outside help Quantify Your Results ·Track new clients or product sales ·Jumpstart a stalled publicity campaign ·Refine your media base ·Justify your effort Streetwise Complete Publicity Plans doesn’t just show you how to put a plan together, it enables you to maximize results!
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