Marketing Payback营销回收期:你的营销赚钱吗?
¥436.10
【中商原版】Marketing Fashion Third Edition 进口艺术 时尚营销 第三版
¥286.00
【预订】Marketing Fashion Footwear 9781472579317 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781472579317 Author 作者 Fiona Armstrong-Gibbs and Tamsin McLaren Format 版本 平装-胶订 Pages Number 页数 240页 Publisher 出版社 Bloomsbury Academic Publication Date 出版日期 2017-05-04 Language 语种 英语 Book Contents 内容简介 Despite the huge market in fashion footwear, no single academic textbook specifically addresses the fashion footwear business. In general, retail, marketing, brand and business elements of the sector are both under-researched and under-represented in existing fashion marketing publications, and no single text focuses on the business and strategic direction of this product category from a fashion marketing perspective. Marketing Fashion Footwear sets out to address this gap and to demonstrate how footwear is now seen as an integral part of the retailer mix, providing fashion, marketing and design students alike with an invaluable guide to res
¥441.00
【预订】Marketing Fashion 9781609010782 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781609010782 Author 作者 Patricia Mink Rath Format 版本 平装-胶订 Pages Number 页数 504页 Publisher 出版社 Fairchild Publication Date 出版日期 2012-05-24 Product Dimensions 商品尺寸 10 x 8 x 1.2 cm Shipping Weight 商品重量 3620g Language 语种 英语 Book Contents 内容简介 The first text to engagingly present marketing theories and practices as they specifically relate to apparel, home good and other design-driven products.
¥1312
【预订】Marketing Fashion : Critical Perspectives on the Power o 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032204802 Author 作者 Karin M. Ekstroem Format 版本 平装-胶订 Publisher 出版社 Taylor & Francis Publication Date 出版日期 2023-06-16 Language 语种 其它（含多语） Book Contents 内容简介 Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes, cultural norms, and values over time. It can be interpreted as mundane everyday practices, constructions of identity and status as well as being associated with the art world.In this book, the focus lies on marketing and the role of marketers when fashion permeates society in deliberate and subtle ways. This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers play in the process of defini
¥542.00
【预订】Marketing Fashion 9781032204819 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032204819 Format 版本 精装 Pages Number 页数 266页 Publisher 出版社 Routledge Publication Date 出版日期 2023-06-16 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Shipping Weight 商品重量 0.65kg Language 语种 其它（含多语） Book Contents 内容简介 Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes, cultural norms, and values over time. It can be interpreted as mundane everyday practices, constructions of identity and status as well as being associated with the art world. In this book, the focus lies on marketing and the role of marketers when fashion permeates society in deliberate and subtle ways. This edited collection critically reflects upon the power of fashion in
¥1958
预订 Marketing Fashion, Second edition 预订，预计下单后3-4周左右发货！
¥375.00
【3-6周达】Marketing Fashion, Second Edition: Strategy, Branding 【全球购】进口原版图书，一般3-6周左右到国内
¥396.00
预订 Marketing Fashion Third Edition: Strategy, Branding and P 国外库房发货，通常付款后3-5周到货
¥458.00
按需印刷Marketing Fashion:A Global Perspective 预订，预计下单后2-3周左右发货！
¥1754
¥1980
【3-6周达】Marketing Fashion Footwear: The Business of Shoes [IS 【全球购】进口原版图书，一般3-6周左右到国内
¥582.00
预订 Marketing Fashion [ISBN:9781609010782] 【全球购】进口原版图书，一般5-8周左右到国内后发出
¥1018
英文原版 Marketing Fashion Second Edition 时装销售2 品牌战略与推广 第二版
¥229.00
英文原版 Marketing Fashion Second Edition 时装销售2 品牌战略与推广 第二版 英文版
¥229.00
3-6周达 Marketing Fashion Third Edition: Strategy, Branding an 【全球购】进口原版图书，预计3-6周到达国内后发出
¥398.00
Product Details 基本信息 ISBN-13 书号 9781405139533 Author 作者 Mike Easey Pages Number 页数 276页 Publisher 出版社 Wiley-Blackwell Publication Date 出版日期 20081010 Product Dimensions 商品尺寸 0 x 0 x 0 cm Shipping Weight 商品重量 470 Book Description 内容简介 Clothing that is not purchased or worn is not fashion (to paraphrase Armani)Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product
¥350.00
Fashion Marketing Communications 9781405150606 现货图书
Product Details 基本信息 ISBN-13 书号 9781405150606 Author 作者 Gaynor Lea-Greenwood Format 版本 平装-胶订 Pages Number 页数 216页 Publisher 出版社 Wiley-Blackwell Publication Date 出版日期 2012-12-14 Shipping Weight 商品重量 480g Language 语种 英语 Book Contents 内容简介 Fashion is all about image. Consequently, fashion marketing communications encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.
¥401.00
【预订】Fashion Marketing 9781032730400 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032730400 Format 版本 平装-胶订 Pages Number 页数 500页 Publisher 出版社 Routledge Publication Date 出版日期 2024-03-01 Product Dimensions 商品尺寸 246 x 174 mm (6.85 x 9.69 Language 语种 其它（含多语） Book Contents 内容简介 First published in 1973, Fashion Marketing is intended for all whose work is linked to the vagaries of fashion or who are simply fascinated by the subject. Although much of the evidence and material collected here is related to textiles and clothing in particular, businessmen are becoming increasingly aware that fashion now extends its influence beyond its traditional fields. The fickleness of fashion has previously discouraged detailed analysis of trends, and such significant contributions to the literature as have been made often occur in the most unlikely places. It was this inaccessibility which led to the preparation of the pres
¥452.00
【预售 按需印刷】Fashion Marketing 北京发货，付款后10天内发货
¥473.23
【预订】Fashion Marketing in Emerging Economies Volume I: Brand, 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9783031073250 Format 版本 精装 Pages Number 页数 796页 Publisher 出版社 Palgrave MacMillan Publication Date 出版日期 1800-01-01 Language 语种 其它（含多语）
¥2006
【预订】Fashion Marketing 9781563677380 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781563677380 Author 作者 Marianne Bickle Format 版本 平装-胶订 Pages Number 页数 330页 Publisher 出版社 Fairchild Publication Date 出版日期 2010-10-01 Product Dimensions 商品尺寸 9.1 x 7.3 x 0.9 cm Shipping Weight 商品重量 2020g Language 语种 英语 Book Contents 内容简介 This much needed text will provide information regarding theintroduction, making and machine the industry calls Fashion Marketing.
¥1073
【预订】Fashion Marketing & Merchandising 9781635631456 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781635631456 Author 作者 Wolfe, Mary G.(作者) Format 版本 平装-胶订 Pages Number 页数 655页 Publisher 出版社 Goodheart-Wilcox Publisher Publication Date 出版日期 1800-01-01 Product Dimensions 商品尺寸 10.8 x 8.5 x 1 cm Shipping Weight 商品重量 2860g Language 语种 英语
¥2390
【预订】Fashion Marketing 9781032730363 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032730363 Format 版本 精装 Pages Number 页数 500页 Publisher 出版社 Routledge Publication Date 出版日期 2024-03-01 Product Dimensions 商品尺寸 246 x 174 mm (6.85 x 9.69 Language 语种 其它（含多语） Book Contents 内容简介 First published in 1973, Fashion Marketing is intended for all whose work is linked to the vagaries of fashion or who are simply fascinated by the subject. Although much of the evidence and material collected here is related to textiles and clothing in particular, businessmen are becoming increasingly aware that fashion now extends its influence beyond its traditional fields. The fickleness of fashion has previously discouraged detailed analysis of trends, and such significant contributions to the literature as have been made often occur in the most unlikely places. It was this inaccessibility which led to the preparation of the present vol
¥1733
【3-6周达】Fashion Marketing & Merchandising [ISBN:9781635631456 【全球购】进口原版图书，一般3-6周左右到国内
¥2253
【3-6周达】Fashion Marketing & Merchandising [ISBN:9781635631494 【全球购】进口原版图书，一般3-6周左右到国内
¥480.00
按需印刷Fashion Marketing 预订，预计下单后2-3周左右发货！
¥187.00
海外直订Fashion Marketing: Influencing Consumer Choice and Loyal
¥199.00
【3-6周达】Fashion Marketing: Influencing Consumer Choice and Lo 【全球购】进口原版图书，一般3-6周左右到国内
¥215.00
【中商原版】Fashion Marketing 3E 进口艺术 时装营销
¥139.00
预订 Fashion Marketing Communications 预订，预计下单后3-4周左右发货！
¥413.00
3-6周达 Fashion Marketing Communicatio [ISBN:9781405150606] 【全球购】进口原版图书，预计3-6周左右到国内
¥436.00
海外直订Fashion Marketing Communicatio 时尚营销通信
¥436.00
【预订】Fashion Marketing and Communication 9781138323094 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781138323094 Author 作者 Olga Mitterfellner Format 版本 平装-胶订 Pages Number 页数 null页 Publisher 出版社 Routledge Publication Date 出版日期 2019-11-14 Product Dimensions 商品尺寸 234x156 mm Language 语种 其它（含多语） Book Contents 内容简介 This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.
¥497.00
海外直订Fashion Marketing: Theory, Principles, & Practice 时尚营销:理
¥1077
预订 Fashion Marketing and Communications: Theory and Practice 国外库房发货，通常付款后3-5周到货
¥558.00
3-6周达 Fashion Marketing 3E [ISBN:9781405139533] 【全球购】进口原版图书，预计3-6周左右到国内
¥512.00
预订 Fashion Marketing & Merchandising [ISBN:9781619604926] 【全球购】进口原版图书，一般5-8周左右到国内后发出
¥849.00
【预订】Fashion Marketing in Emerging Economies Volume II: South 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9783031070778 Format 版本 精装 Pages Number 页数 289页 Publisher 出版社 Palgrave MacMillan Publication Date 出版日期 1800-01-01 Language 语种 其它（含多语）
¥2006
【3-6周达】Fashion Marketing: Theory, Principles, & Practice [IS 【全球购】进口原版图书，一般3-6周左右到国内
¥1852
预订 Fashion Marketing and Communications: Theory and Practice 国外库房发货，通常付款后3-5周到货
¥1958
预订 Fashion Marketing: The Contemporary Marketing Mix 时尚营销：当代 国外库房发货，通常付款后3-5周到货
¥2595
【预订】Fashion Marketing and Communication 9781138323087 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781138323087 Author 作者 Olga Mitterfellner Format 版本 精装 Pages Number 页数 null页 Publisher 出版社 Routledge Publication Date 出版日期 2019-11-19 Product Dimensions 商品尺寸 234x156 mm Language 语种 其它（含多语） Book Contents 内容简介 This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.
¥1658
按需印刷图书Fashion Marketing 预订，预计下单后3-4周左右发货！
¥556.74
预售 按需印刷 Fashion Marketing and Communication 北京发货，付款后10天内发货
¥1285
【预订】Celebrity Fashion Marketing 9781032007359 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032007359 Author 作者 Fykaa Caan and Angela Lee Format 版本 平装-胶订 Pages Number 页数 128页 Publisher 出版社 Routledge Publication Date 出版日期 2023-02-21 Product Dimensions 商品尺寸 246 x 174 mm (6.85 x 9.69 Language 语种 其它（含多语） Book Contents 内容简介 This book explores the concept of the celebrity as a ’Human Fashion Brand’ and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers. Beginning with an overview of the background and context of the fashion celebrity, the authors consider celebrity fashion classifications, fashion influencers, explore existing theory, models, and tools and the role of technology; and explain how celebrity-endorsed products impact on fashion consumers and trends. The book defines and develops a ‘Human Fashion Brand Model’, which describe
¥558.00
预订 时装营销管理 Fashion Marketing Management [ISBN:9789385059490] 【全球购】进口原版图书，约3-6周到达国内后发出
¥1389
海外直订Luxury Fashion Marketing and Branding: A Strategic Appro
¥473.00
海外直订Luxury Fashion Marketing and Branding: A Strategic Appro
¥1484
预订 Luxury Fashion Marketing and Branding: A Strategic Approa 国外库房发货，通常付款后3-5周到货
¥2176
¥1992.4
预订 Luxury Fashion Marketing and Branding: A Strategic Approa 国外库房发货，通常付款后3-5周到货
¥620.00
【预订】Celebrity Fashion Marketing 9781032007335 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032007335 Author 作者 Fykaa Caan and Angela Lee Format 版本 精装 Pages Number 页数 128页 Publisher 出版社 Routledge Publication Date 出版日期 2023-02-21 Product Dimensions 商品尺寸 246 x 174 mm (6.85 x 9.69 Language 语种 其它（含多语） Book Contents 内容简介 This book explores the concept of the celebrity as a ’Human Fashion Brand’ and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers. Beginning with an overview of the background and context of the fashion celebrity, the authors consider celebrity fashion classifications, fashion influencers, explore existing theory, models, and tools and the role of technology; and explain how celebrity-endorsed products impact on fashion consumers and trends. The book defines and develops a ‘Human Fashion Brand Model’, which describes the r
¥1958
预订 Social Media for Fashion Marketing: Storytelling in a Dig 【全球购】进口原版图书，一般5-8周左右到国内
¥377.00
【预订】Mastering Fashion Marketing 9781403919021 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781403919021 Author 作者 Tim Jackson The London College of Fashion UK Format 版本 平装-胶订 Pages Number 页数 400页 Publisher 出版社 Red Globe Press Publication Date 出版日期 2008-12-22 Product Dimensions 商品尺寸 23.1 x 15.5 x 2.5 cm Shipping Weight 商品重量 0.6 kg Language 语种 其它（含多语） Book Contents 内容简介 This is the first book that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organisations, providing unique insights into the reality of fashion marketing. Appropriate for undergraduate and postgraduate fashion, retailing and business degrees, it is also a valuable read for practitioners seeking knowledge and understanding of fashion marketing.978140391903800
¥394.00
预订 按需印刷 Celebrity Fashion Marketing
¥420.75
海外直订Mastering Fashion Marketing 掌握时尚营销
¥450.00
【预订】Social Media for Fashion Marketing 9781474233323 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781474233323 Author 作者 Wendy K. Bendoni Format 版本 平装-胶订 Pages Number 页数 304页 Publisher 出版社 Bloomsbury Academic Publication Date 出版日期 2017-02-09 Language 语种 英语 Book Contents 内容简介 Social Media for Fashion Marketing enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends in social media marketing, such as the impact of new technologies, digital influencers, analytics and SEO on the fashion cycle and on consumer behaviour. This book uniquely explores how social media marketing platforms are utilized and integrated by fashion industry professionals to better understand a brand’s target audience, determine new digital strategies for growth
¥464.00
海外直订Celebrity Fashion Marketing 明星时尚营销
¥490.00
预售 按需印刷 Luxury and Fashion Marketing 北京发货，付款后10天内发货
¥1518
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