【3-6周达】IMC, the Next Generation: Five Steps for Delivering V 【全球购】进口原版图书，一般3-6周左右到国内

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Don Schultz;Heidi Schultz /2003-10-01 /McGraw-Hill Education

预售 英文预定 IMC, the Next Generation: Five Steps for Delivering IMC, the Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Comm

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Schultz, Don E.,Schultz, Heidi /2022-01-10 /McGraw-Hill Education

IMC,the Next Generation

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Don E SchultzHeidi Schultz 著 /2003-09-01

IMC, the Next Generation: Five Steps for Delivering Value an

Product Details 基本信息 ISBN-13 书号 9780071416627 Author 作者 Schultz, Don Pages Number 页数 320页 Publisher 出版社 McGraw-Hill Publication Date 出版日期 2003年10月01日 Product Dimensions 商品尺寸 22.9x15.2x15.2 cm Shipping Weight 商品重量 680g Language 语种 ENG Book Contents 内容简介 Strategies for binding customers to an organization--bydetermining the information they want and giving it to them In 1993, Don Schultz showed marketers how to coordinate theirorganizations' entire communications programs with theseminal"Integrated Marketing Communications." In"IMC--The NextGeneration, "Schultz offers a refined and updated approach to theIMC model, one that goes beyond the messages an organizationchooses to send to encompass the information that the customerwishes to receive or have access to. "IMC--The Next Generation "shows marketers how to buildsustainable competitive advantage and ROI by combining andcoordin

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Schultz, Don /1988-08-08 /McGraw-Hill