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Product Details 基本信息 ISBN-13 书号 9781799858829 Format 版本 精装 Pages Number 页数 351页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2021-03-26 Language 语种 英语 Book Contents 内容简介 In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financial report
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Product Details 基本信息 ISBN-13 书号 9781799868576 Format 版本 平装-胶订 Pages Number 页数 320页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2021-03-26 Language 语种 英语 Book Contents 内容简介 In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financial
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