如果说彼得?德鲁克的《卓有成效的管理者》是写给20世纪工业时代的管理者的,那么拉姆?查兰的《卓有成效的领导者》就是写给21世纪全球化与数字化时代的领导者的
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高管路径:卓越领导者的成长模式 [美]拉姆·查兰 轮岗培养模式是解决领导力危机的有效方法
现在传统的领导人才培养模式已经失效,在循序渐进晋升至高管的人,已经无法带领组织应对瞬息万变的商业挑战,我们需要新的卓越领导人培养模式
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世界知名商业顾问、全球多家500强企业董事长教练拉姆 查兰先生数字化领导力的代表作。 要么转型,要么死亡!所有的企业都面临着数字化转型的难题和机遇。 当下数字化转型的书汗牛充栋,但很少有结合领导力来解读的。拉姆 查兰先生指出,只有领导力和科技的完美结合,董事长、CEO等一把手的重视和专业、高层领导团队搭配合理等,企业才能完成这次史诗级的数字化大转型、大迁移。 拉姆 查兰先生和拉贾先生独树一帜的提出了统一信息源、单个小项目快速推进的全新、简洁的数字化转型路径,从而避免在数字化推行过程中过快、过急,最终导致企业翻车的局面。 本书还提供了工业、农业、金融业等各行各业的25个数字化转型案例,从而帮助企业对照、对标,深刻理解数字化转型和推进数字化转型。
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Product Details 基本信息 ISBN-13 书号 9780553417784 Author 作者 RAM CHARAN Pages Number 页数 176页 Publisher 出版社 Random House Publication Date 出版日期 20170926 Product Dimensions 商品尺寸 0 x 0 x 0 cm Shipping Weight 商品重量 1 Book Description 内容简介 The classic on the universal laws of business success, completely revised and updated for today s leadersCompletely rewritten for today s business world, What the CEO Wants You to Know, expanded and updated, written by bestselling author Ram Charan, describes the fundamentals behind every business, from street vendors in Mumbai, to Fortune 500 companies. Drawing on stories from Uber, *, Apple, Toyota, Netflix, Lyft, The Limited, Walmart, GE and Starbucks, Charan, in the most accessible language imaginable, explains the ins and outs of how companies work, from gross revenue and operating costs, to inventory and cash flow, from turnover, profits and margins, to return on
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Product Details 基本信息 ISBN-13 书号 9789811274480 Author 作者 Charan Format 版本 平装-胶订 Pages Number 页数 360 pp页 Publisher 出版社 World Scientific Publishing Publication Date 出版日期 2023-09-14 Language 语种 其它(含多语) Book Contents 内容简介 As the use of analytics becomes increasingly important in today’s business landscape, The Marketing Analytics Practitioner’s Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the d
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Product Details 基本信息 ISBN-13 书号 9789811279874 Author 作者 Charan Format 版本 精装 Pages Number 页数 1380 pp页 Publisher 出版社 World Scientific Publishing Publication Date 出版日期 2023-09-13 Language 语种 其它(含多语) Book Contents 内容简介 As the use of analytics becomes increasingly important in today’s business landscape, The Marketing Analytics Practitioner’s Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipl
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【预订】Marketing Analytics Practitioner’s Guide, The 9789811274 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789811274527 Author 作者 Charan Format 版本 平装-胶订 Pages Number 页数 300 pp页 Publisher 出版社 World Scientific Publishing Publication Date 出版日期 2023-09-14 Language 语种 其它(含多语) Book Contents 内容简介 As the use of analytics becomes increasingly important in today’s business landscape, The Marketing Analytics Practitioner’s Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the d
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Product Details 基本信息 ISBN-13 书号 9780750327053 Author 作者 Patel Bhagwati Charan(Contribution by) Format 版本 精装 Pages Number 页数 368页 Publisher 出版社 Institute of Physics Publishing (IOP Publishing) Publication Date 出版日期 1800-01-01 Product Dimensions 商品尺寸 10.00 x 7.00 x 0.81 Shipping Weight 商品重量 1.88 Language 语种 其它(含多语)
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【预订】Marketing Analytics Practitioner’s Guide, The 9789811274 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789811274503 Author 作者 Charan Format 版本 平装-胶订 Pages Number 页数 370 pp页 Publisher 出版社 World Scientific Publishing Publication Date 出版日期 2023-09-14 Language 语种 其它(含多语) Book Contents 内容简介 As the use of analytics becomes increasingly important in today’s business landscape, The Marketing Analytics Practitioner’s Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the d
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Product Details 基本信息 ISBN-13 书号 9781119900085 Author 作者 Ram Charan Format 版本 精装 Pages Number 页数 160页 Publisher 出版社 Wiley Publication Date 出版日期 2022-06-06 Product Dimensions 商品尺寸 13.97 x 21.59 cm. Language 语种 其它(含多语) Book Contents 内容简介 This book explains our way of thinking about how to move forward in digitalizing your business by taking small steps that yield observable, measurable results in the near term. Think of the book as a lantern shining a light on the path that will take you from digital laggard to digital leader. We explain how to pinpoint projects that are bite-sized and in synch with your highest business priorities and show how digital enablers who straddle the technology and practitioner worlds can help define them. We will introduce you to a number of these digital enablers and explain how to find and evaluate the right ones for your bu
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