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作者简介; W.Chan Kim is The Boston Consulting Group Bruce D.Henderson Chair Professor of Stategy and International Management at INSEAD. Renee Mauborgne is The INSEAD Distinguished Fellow and a professor of strategy and management.For more information about this book.
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Kim and Mauborgne's blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike "red oceans," which are well explored and crowded with competitors, "blue oceans" represent "untapped market space" and the "opportunity for highly profitable growth." The only reason more big companies don't set sail for them, they suggest, is that "the dominant focus of strategy work over the past twenty-five years has been on competition-based red ocean strategies"-i.e., finding new ways to cut costs and grow revenue by taking away market share from the competition. With this groundbreaking book, Kim and Mauborgne-both professors at France's INSEAD, the second largest business school in the world-aim to repair that bias. Using dozens of examples-from Southwest Airlines and the Cirque du Soleil to Curves and Starbucks-they present the tools and frameworks they've developed specifically for the task of analyzing blue oceans. They urge compa
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印佣:秋冬汤水.茶饮 港台原版 Forms Kitchen 烹饪 汤羹 保健 食疗
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●系统阐述中国超级市场的历史、现在及未来的经典读物 ●本书能帮助你认清中国超级消费者这个新的现实,并告诉你应如何接触、服务这些超级消费者,并从这个21世纪*重要的消费市场中获益 ●外国人眼中的中国消费者是什么样子,中国市场生意经 ●希望您能从这本书中找到很多答案,并问更多的问题,比如中国的超级消费者是谁,他们如何思考,对他们来说什么是重要的,他们都买些什么及何地、何时、如何购买。
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金融风险管理手册 关于风险管理的权威之作。本书不仅描述了模拟算法如何解决实践问题,而且也展示了各种模拟方法的准确性和有效性在风险管理中是不可或缺的。
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Quantitative Trading: How To Build Your Own Algorithmic Trad
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算法交易:制胜策略与原理 让交易策略程序化,让利润随数据奔腾,FinTech的投资前沿应用
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Statistics Finance: An Interface
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