炒作：如何制造话题并以之取胜BUZZ: HOW TO CREATE IT AND WIN WITH IT
作者介绍：Edward I. Koch Edward I. Koch (New York, NY) was the 105th mayor of New York City and served for three terms (from 1978 to 1989.) Prior to being mayor, Mr. Koch served for nine years as a congressman and two years as a member of the New York City Council. He is currently a partner in the law firm of Bryan Cave LLP, the host of a Saturday morning radio program on Bloomberg AM 1130, and a columnist for The New York Press and NewsMax. He is also a weekly guest on NY1 television.
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