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Product Details 基本信息 ISBN-13 书号 9783319919409 Author 作者 Piyush Sharma Format 版本 精装 Pages Number 页数 101页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2018-07-05 Language 语种 英语 Book Contents 内容简介 This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future models.
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Product Details 基本信息 ISBN-13 书号 9789819900299 Author 作者 Piyush Mathur Format 版本 精装 Pages Number 页数 629页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2023-03-24 Language 语种 其它(含多语) Book Contents 内容简介 This book provides a comprehensive understanding of the complex relationship between microbial symbionts and plants in the era of climate change. It focuses on the plant microbiome associated with different plant organs like roots, leaves, stems, fruit, and seeds, and showcases their significant role in the enhancement of crop yield and protection in a sustainable manner. Concomitantly, acumens to the most emerging trends in plant microbial research that includes rhizosphere engineering and metagenomics are also covered in this title. The association of microbial symbionts with the host offers a wide advantage in terms of acclimatization to varied envir
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