海外直订Research Methods in Luxury Management 奢侈品管理研究方法
¥486.00
明星店铺 中华商务进口图书旗舰店
海外直订Research Methods in Luxury Management 奢侈品管理研究方法
¥1615
明星店铺 中华商务进口图书旗舰店
【预订】Research Methods in Luxury Management 9781032281179 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781032281179 Author 作者 Parnwell Michael J. G. Format 版本 精装 Pages Number 页数 214页 Publisher 出版社 Routledge Publication Date 出版日期 2023-07-13 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Language 语种 其它(含多语) Book Contents 内容简介 This is one of the first textbooks to explore the research process within the specific context of luxury brand management. It adopts a case-rich approach, informed by original research, to guide the reader through the various stages of the research process from conception to completion and application. Beginning with a summary of past and present research in the field of luxury, the book then outlines the fundamental principles of research, paying particular attention to representativeness and contextualisation, before guiding readers through the intricacies of research design. Further topics incl
¥1700