【预订】The Dynamics of Influencer Marketing 9780367678906 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780367678906 Author 作者 Edited by José M. ?lvarez-Monzoncillo Format 版本 精装 Pages Number 页数 240页 Publisher 出版社 Routledge Publication Date 出版日期 2022-08-08 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Language 语种 其它（含多语） Book Contents 内容简介 YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence. What influence capacity do they have Why are intimate or personal aspects shared with unknown people? Who are the big beneficiaries? How much is vanity and how much altruism? What business is behind these social networks? What dangers do they contain? What volume of business can we estimate the
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