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Product Details 基本信息 ISBN-13 书号 9781032052199 Author 作者 José Marcos Carvalho de Mesquita and Erik Kostelijk Format 版本 平装-胶订 Pages Number 页数 210页 Publisher 出版社 Routledge Publication Date 出版日期 2021-11-10 Product Dimensions 商品尺寸 246 x 174 mm (6.85 x 9.69 Language 语种 其它(含多语) Book Contents 内容简介 Marketing Analytics provides guidelines in the application of statistics using IBM;SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents;11 multivariate techniques and the steps required to perform analysis. Each chapter contains a brief description of the technique, followed by the possible marketing research applications. One of these applications is then used in detail to illustrate its applicability in a res
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Product Details 基本信息 ISBN-13 书号 9781466682795 Author 作者 Anabela Mesquita Format 版本 精装 Pages Number 页数 311页 Publisher 出版社 IGI Publishing Publication Date 出版日期 2015-10-30 Language 语种 英语 Book Contents 内容简介 In recent years, technological advancements have enabled higher-learning institutions to offer millions of independent learners the opportunity to participate in open-access online courses. As this practice expands, drawing considerable media attention, questions continue to arise regarding pedagogical methodology and the long-term viability of open learning.Furthering Higher Education Possibilities through Massive Open Online Courses seeks to provide a space for discussion of MOOCs: what they mean for the learning process, how they are redefining the concept of a classroom, and what effects they may have on the role of teachers. Featuring emerging research on a variety of top
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Product Details 基本信息 ISBN-13 书号 9789811650659 Author 作者 Anabela Mesquita Format 版本 平装-胶订 Pages Number 页数 1030页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2022-11-18 Language 语种 其它(含多语) Book Contents 内容简介 This book presents high-quality, peer-reviewed papers from the International Conference in Information Technology & Education (ICITED 2021), to be held at the ESPM – Higher School of Advertising and Marketing, Sao Paulo, Brazil, between the 15th and the 17th of July 2021. The book covers a specific field of knowledge. This intends to cover not only two fields of knowledge – Education and Technology – but also the interaction among them and the impact/result in the job market and organizations. It covers the research and pedagogic component of Education and Information Technologies but also the connection with society, addressing the thr
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Product Details 基本信息 ISBN-13 书号 9789811965845 Author 作者 Anabela Mesquita Format 版本 精装 Pages Number 页数 834页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2023-01-07 Language 语种 其它(含多语) Book Contents 内容简介 This book presents high-quality, peer-reviewed papers from the International Conference in Information Technology & Education (ICITED 2022), to be held at the ESPM – Higher School of Advertising and Marketing, Rio de Janeiro, Brazil, between July 14 – 16, 2022. This book covers a specific field of knowledge. This intends to cover not only two fields of knowledge – Education and Technology – but also the interaction among them and the impact/result in the job market and organizations. It covers the research and pedagogic component of Education and Information Technologies and also the connection with Society, addressing the three pillars of h
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