【预订】Understanding the Marketing Exceptionality of Prestige P 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781138580787 Author 作者 Horoszko Nithda, David Moskowitz and Howard Moskowitz Format 版本 精装 Pages Number 页数 194页 Publication Date 出版日期 2018-03-30 Language 语种 英语 Book Contents 内容简介 Women have an affinity with the brand of perfume they wear. Despite huge marketing budgets, established brands’ launches often fail, despite extensive marketing research and lavish resources. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfumes.
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预订 Understanding the Marketing Exceptionality of Prestige Pe 【全球购】进口原版图书,约5-8周到达国内后发出
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