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Product Details 基本信息 ISBN-13 书号 9781350146136 Author 作者 Bullmore Format 版本 平装-胶订 Pages Number 页数 120页 Publisher 出版社 Methuen Drama Publication Date 出版日期 1800-01-01 Product Dimensions 商品尺寸 7.8 x 5.2 x 0.3 cm Shipping Weight 商品重量 200g Language 语种 英语
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Product Details 基本信息 ISBN-13 书号 9780470029152 Author 作者 Jeremy Bullmore Format 版本 精装 Pages Number 页数 174页 Publisher 出版社 Wiley Publication Date 出版日期 2006-03-31 Shipping Weight 商品重量 340g Language 语种 英语 Book Contents 内容简介 "Apples, Insights and Mad Inventors" is a collection of timeless, thought-provoking observations on a range of marketing issues from one of the industry’s best-known names - Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP, while others were the basis for conference keynote addresses. With topics ranging from client management and brand management to strategy and product development, and sources of inspiration as diverse as Posh Spice and Benjamin Franklin, this entertaining and enlightening boo
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英文原版 The Inflamed Mind 发炎的大脑 一种治疗抑郁症的全新方法 剑桥大学精神病系主任Edward B
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APPLES, INSIGHTS AND MAD INVENTORS 苹果、悟性与着迷的发明者
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