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Product Details 基本信息 ISBN-13 书号 9780899306674 Author 作者 Kotabe Format 版本 精装 Pages Number 页数 256页 Publisher 出版社 Praeger Publication Date 出版日期 1992-06-30 Product Dimensions 商品尺寸 24.2 x 15.6 x 2.4 cm Shipping Weight 商品重量 0.6 kg Language 语种 其它(含多语) Book Contents 内容简介 This unique book explores the complex issue of how successful multinational firms manage interfaces of R&D, manufacturing, and marketing on a global basis, emphasizing the linkages among them in the value chain. The author calls this interface issue "global sourcing." The major objective of the book is to investigate the market performance of various global sourcing strategies employed by multinational firms. In particular, successful Japanese cases are scrutinized to better understand the nature of global competition being shaped
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Product Details 基本信息 ISBN-13 书号 9781119888765 Author 作者 Mike (Masaaki) Kotabe Format 版本 平装-胶订 Pages Number 页数 704页 Publisher 出版社 Wiley Publication Date 出版日期 2022-09-15 Product Dimensions 商品尺寸 20.32 x 25.40 cm. Language 语种 其它(含多语)
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【预订】Exam Prep for Global Marketing Management by Kotabe & He 美国库房发货,通常付款后3-5周到货!
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全球营销管理 Global Marketing Management
作者简介: Masaaki "Mike" Kotabe holds the Washburn Chair Professorship in International Business and Marketing and is Director of Research at the Institute of Global Management Studies at the Fox School of Business and Management at Temple University. Prior to joining Temple University in 1998, he was Ambassador Edward Clark Centennial Endowed Fellow and Professor of Marketing and International Business at the University of Texas at Austin. Dr. Kotabe also served as the Vice President of the Academy of International Business in the 1997-1998 term. He received his Ph.D. in Marketing and International Business from Michigan State University. Dr. Kotabe teaches international marketing, global sourcing strategy, and Asian business practices at the undergraduate and MBA levels and theories of international business at the doctoral level. He has lectured widely at various business schools around the world. For his research, he has worked closely with leading companies such as AT&T, NEC, Nissan, Philips
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Global Marketing Management, 2nd Edition 全球营销管理
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