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Product Details 基本信息 ISBN-13 书号 9781466636316 Author 作者 Riyad Eid Format 版本 精装 Pages Number 页数 427页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2013-03-31 Product Dimensions 商品尺寸 11.1 x 8.7 x 1.1 cm Shipping Weight 商品重量 2650g Language 语种 英语 Book Contents 内容简介 Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities.Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology’s involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this cons
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