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Product Details 基本信息 ISBN-13 书号 9783319919409 Author 作者 Piyush Sharma Format 版本 精装 Pages Number 页数 101页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2018-07-05 Language 语种 英语 Book Contents 内容简介 This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future models.
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