预订 Understanding Consumer Financial Behavior: Money Manageme 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Handbook of Economic Psychology [ISBN:9789048183104] 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Understanding Consumer Financial Behavior: Money Manageme 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Consumer Financial Behavior [ISBN:9781601988645] 【全球购】进口原版图书,约5-8周到达国内后发出
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金融消费者如何购买:人类金融消费行为的特点与弱点 (清华大学五道口金融学院廖理教授力荐;市场营销学、金融学及管理学学者,金融从业者和消费者政策制定者的之物)
清华大学五道口金融学院廖理教授推荐,著名经济心理学家范 拉伊对消费者在金融市场行为的*前沿研究。 本书有助于消费者在作出购买决定前反思自己的行为,从而避免掉进消费陷阱;有助于金融机构、理财顾问以消费者为导向,重拾信任,为消费者提供合适的产品和服务;有助于监管者洞察市场运行,防范金融风险。
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【预订】Understanding Consumer Financial Behavior 9781349713431 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781349713431 Author 作者 W. Fred van Raaij Format 版本 平装-胶订 Pages Number 页数 285页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2016-06-28 Language 语种 英语 Book Contents 内容简介 Government policies, marketing campaigns of banks, insurance companies, and other financial institutions, and consumers’ protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement - or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances. It discusses the different types of financial b
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预订 Consumer Financial Behavior 消费者金融行为(丛书): 9781601988645 国外库房发货,通常付款后3-5周到货
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【预订】Understanding Consumer Financial Behavior 9781137544247 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781137544247 Author 作者 W. Fred van Raaij Format 版本 精装 Pages Number 页数 285页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2016-02-22 Shipping Weight 商品重量 510g Language 语种 英语 Book Contents 内容简介 Government policies, marketing campaigns of banks, insurance companies, and other financial institutions, and consumers’ protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement - or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances. It discusses t
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【预订】Consumer Behaviour - A European Perspective (Paper 美国库房发货,通常付款后3-5周到货!
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墨迪图书 只售正版 金融消费者如何购买:人类金融消费行为的特点与弱点 就近仓发货
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【预订】Cases In Consumer Behaviour 美国库房发货,通常付款后3-5周到货!
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正版 金融消费者如何购买:人类金融消费行为的特点与弱点 金融行为因素和条件经济通俗读物
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