【预订】Brand Positioning 9780367250119 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780367250119 Author 作者 Erik Kostelijk and Karel Jan Alsem Format 版本 精装 Pages Number 页数 null页 Publisher 出版社 Routledge Publication Date 出版日期 2020-02-13 Product Dimensions 商品尺寸 246x174 mm Language 语种 其它(含多语) Book Contents 内容简介 Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy.Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity, brand image, and analysi
¥1560
预订 Brand Positioning: Connecting Marketing Strategy and Comm 【全球购】进口原版图书,约5-8周到达国内后发出
¥1636
【预订】The Influence of Values on Consumer Behaviour 9781138676 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781138676473 Author 作者 Erik Kostelijk Format 版本 精装 Pages Number 页数 240页 Publisher 出版社 Routledge Publication Date 出版日期 2016-08-03 Shipping Weight 商品重量 498g Language 语种 英语 Book Contents 内容简介 This book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice.
¥1655
【预订】The Influence of Values on Consumer Behaviour: The Value 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781138489554 Author 作者 Kostelijk Format 版本 平装-胶订 Pages Number 页数 200页 Publisher 出版社 Routledge Publication Date 出版日期 1800-01-01 Language 语种 英语
¥582.00
预订 Brand Positioning: Connecting Marketing Strategy and Comm 【全球购】进口原版图书,约5-8周到达国内后发出
¥465.00
海外直订The Influence of Values on Consumer Behaviour: The Value
¥598.00
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按需印刷按需印刷Brand Positioning:Connecting Marketing Strategy and 预订,预计下单后3-4周左右发货!
¥485.03
按需印刷按需印刷Brand Positioning:Connecting Marketing Strategy and 预订,预计下单后3-4周左右发货!
¥1706.01
【预订】Brand Positioning 9780367250195 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780367250195 Author 作者 Erik Kostelijk and Karel Jan Alsem Format 版本 平装-胶订 Pages Number 页数 null页 Publisher 出版社 Routledge Publication Date 出版日期 2020-02-06 Product Dimensions 商品尺寸 246x174 mm Language 语种 其它(含多语) Book Contents 内容简介 Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy.Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity, brand image, and
¥458.00