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Product Details 基本信息 ISBN-13 书号 9781529796506 Author 作者 Brett Caraway Format 版本 精装 Pages Number 页数 304页 Publisher 出版社 Sage Publication Date 出版日期 2023-11-03 Language 语种 其它(含多语) Book Contents 内容简介 Written for a wide audience, from undergraduate and graduate students to citizens and activists, this book will teach you about how economics has influenced the digital technologies that we use every day. Most media textbooks won’t tell you much about economic terms, concepts or principles; this book will explain to you the economic theory and history underpinning everything from advertising to computers, social networking sites and streaming services. With examples ranging from Elon Musk’s takeover of Twitter to * and the world of online shopping, Caraway offers a personal perspective about today’s media technologies that will enrich your understanding of their techni
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Product Details 基本信息 ISBN-13 书号 9781529796490 Author 作者 Brett Caraway Format 版本 平装-胶订 Pages Number 页数 304页 Publisher 出版社 Sage Publication Date 出版日期 2023-11-03 Language 语种 其它(含多语) Book Contents 内容简介 Written for a wide audience, from undergraduate and graduate students to citizens and activists, this book will teach you about how economics has influenced the digital technologies that we use every day. Most media textbooks won’t tell you much about economic terms, concepts or principles; this book will explain to you the economic theory and history underpinning everything from advertising to computers, social networking sites and streaming services. With examples ranging from Elon Musk’s takeover of Twitter to * and the world of online shopping, Caraway offers a personal perspective about today’s media technologies that will enrich your understanding of their
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